The BoroughOff-plan, due 2028AED 1,515 per sq ft off-plan, 78 sales
Sales alert
Home › Jumeirah Village Circle › Residential towers › District 17 › The Borough
Tower seen from street level at dusk
Tower seen from street level at dusk. Artist's impression · Not found
Off-plan upper mid-range residential tower, handover due in 2028, with 23 floors, 157 units and 78 off-plan sales on the Land Department record

The Borough, Jumeirah Village Circle

An off-plan studio in The Borough sells for about AED 623,000

Median of 44 off-plan sales in the 12 months to 20 Oct 2026, from Land Department records. Last sale in the tower: 10 Oct 2026.

The project
The Borough is a residential tower in Jumeirah Village Circle, Dubai. It offers studios, one-bedroom homes (some with a study or loft) and two-bedroom homes, with private pool options in select units. The facade mixes glass finishes with green terraces and curved balconies. Shared amenities include a padel court, a gym, a barbecue area and a ladies' pool. Sources: brochure (PDF)
The market says
78 off-plan sales in the 12 months to 20 Oct 2026 at AED 1,515 per sq ft.
James Paul Booth
The agent's view
“The Borough is off-plan, due in 2028, so no owner has sold a completed home here yet. Buyers took 78 homes here in the 12 months to 20 Oct 2026, at about AED 1,515 per sq ft. Demand is there. Your return depends on the handover date and on the price of the completed towers next door on that day.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page
Renting, or buying to let? Signed rents across the area: rent prices on RENT DUBAI →
Official record
39 registered sales since 2014: 36 apartment, 3 other
Size
23 floors · 157 units
Shops and food
11 places to eat within 300 m
78 units with a sale on record since 2025.
78sales in the 12 months to 20 Oct 2026: 78 off-plan
0for sale now
Off-plannot built yet: every sale so far is off-plan
AIWritten by Dalia, an AI data analyst. Data to 19 Oct 2026. Built 21 Oct 2026.

Pictures of The Borough

Tower seen from street level at dusk
Tower seen from street level at dusk
Artist's impression · Not found
Facade details, aerial rooftop view and pool deck
Facade details, aerial rooftop view and pool deck
Artist's impression · Not found
Lobby lounge and reception desk
Lobby lounge and reception desk
Artist's impression · Not found

8 pictures of this building: developer renders. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.

From the developer: Not found

What Not found publishes about The Borough. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.

Tower seen from street level at dusk
Tower seen from street level at dusk
Artist's impression · Not found · source, page 7
Facade details, aerial rooftop view and pool deck
Facade details, aerial rooftop view and pool deck
Artist's impression · Not found · source, page 9
Lobby lounge and reception desk
Lobby lounge and reception desk
Artist's impression · Not found · source, page 11
Lobby seating, lift hall and corridor
Lobby seating, lift hall and corridor
Artist's impression · Not found · source, page 13
Studio bedroom with sofa and curtains
Studio bedroom with sofa and curtains
Artist's impression · Not found · source, page 15
One-bedroom living area with kitchen counter
One-bedroom living area with kitchen counter
Artist's impression · Not found · source, page 19
Bedroom and TV wall in a one-bedroom home
Bedroom and TV wall in a one-bedroom home
Artist's impression · Not found · source, page 21
Open kitchen and living room, sofa detail
Open kitchen and living room, sofa detail
Artist's impression · Not found · source, page 23
Towers
1 brochure page 7
Unit types
Studio, One Bedroom, One Bedroom with Study, One Bedroom Loft, Two Bedroom brochure
Payment plan (developer)
5-year interest-free plan: 3 years during construction and 2 years post-handover brochure
Amenities
Padel court, Barbecue area, Indoor gym, Communal hub, Separate ladies' pool, Kids play area, Reading area, Tool utility room brochure
Location
Jumeirah Village Circle (JVC), Dubai brochure

Documents

Checked, not found: floor plans, a video. We searched the developer site and the web on 12 Oct 2026. Ask Not found for the latest brochure and floor plans.

Street view of The Borough

The street outside, live from Google, about 23 m from the building. Drag to look around.

Imagery: Google Street View · Open in Google Maps

The Borough on the map

Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.

The map loads when you reach it.

3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.

Construction progress: not found

We found no public progress record for this tower. Ask the developer for the latest inspection report from the Land Department.

Payment plan: not found

We checked the pages we hold for this tower and found no payment plan that passed our checks. We do not guess one. Ask the developer for the current plan.

Resale and off-plan prices by bedroom

Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 20 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A sold median needs 10 sales, an advert median 3 adverts.

TypeOff-plan: soldOff-plan: per sq ft
StudioAED 622,854 (44)1,386
1-bedAED 1,187,076 (30)1,517

Sold prices: Land Department sale records to 20 Oct 2026, BUY DUBAI facts cube. Asking and rent are adverts, not contracts.

Sales we leave out of every median, count and chart (0 of 78 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.

Too few off-plan sales to state a yearly change

Median AED 1,515 per sq ft in the 12 months to 20 Oct 2026 (78 off-plan sales). A yearly change needs at least 30 sales in each of the two 12-month periods.

2025-Q4: AED 1,599 per sq ft, 25 sales1,59925 Q42026-Q1: AED 1,633 per sq ft, 14 sales1,63326 Q126 Q22026-Q3: AED 1,310 per sq ft, 27 sales1,31026 Q325 sales2514 sales140 sales027 sales27Median AED per sq ftNumber of sales

Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most; Land Department records, quarters with 10 or more sales. Off-plan sales are 100% of sales in the last 12 months, so the bars can mix launch and resale prices.

Every sale since 2025: 78 sales of 78 units

Newest first. Each sale is marked Resale or Off-plan. The last column shows the change from the same unit's sale before.

UnitTypeSq ftPriceAED per sq ftDateMarket
10101-bed745AED 850,0001,14110 Oct 2026Off-plan
403Studio457AED 544,8901,19110 Oct 2026Off-plan
407Studio405AED 529,9901,3106 Oct 2026Off-plan
3011-bed743AED 830,4501,1172 Oct 2026Off-plan
305Studio403AED 529,9901,3142 Oct 2026Off-plan
306Studio410AED 529,9901,2942 Oct 2026Off-plan
1703Studio403AED 739,8401,8361 Oct 2026Off-plan
608Studio410AED 529,9901,29422 Sep 2026Off-plan
607Studio405AED 529,9901,31022 Sep 2026Off-plan
16011-bed834AED 1,498,9981,79718 Sep 2026Off-plan
409Studio405AED 529,9901,31012 Sep 2026Off-plan
503Studio405AED 529,9901,31012 Sep 2026Off-plan
2111-bed745AED 830,4501,11512 Sep 2026Off-plan
807Studio405AED 529,9901,31012 Sep 2026Off-plan
804Studio405AED 529,9901,31012 Sep 2026Off-plan
408Studio410AED 529,9901,29412 Sep 2026Off-plan
604Studio405AED 529,9901,31012 Sep 2026Off-plan
208Studio410AED 529,9901,2949 Sep 2026Off-plan
207Studio405AED 529,9901,3109 Sep 2026Off-plan
14021-bed744AED 1,159,2401,5577 Sep 2026Off-plan
12092-bed1,062AED 1,797,2201,6927 Sep 2026Off-plan
14081-bed745AED 850,0001,1415 Sep 2026Off-plan
17072-bed1,061AED 1,299,0001,2245 Sep 2026Off-plan
210Studio528AED 588,8001,11526 Aug 2026Off-plan
808Studio410AED 529,9901,29418 Aug 2026Off-plan
810Studio528AED 759,6581,43918 Aug 2026Off-plan
11061-bed745AED 850,0001,14118 Aug 2026Off-plan
902Studio457AED 544,8901,19117 Aug 2026Off-plan
203Studio457AED 544,8901,19117 Aug 2026Off-plan
6021-bed744AED 1,129,8201,51814 Aug 2026Off-plan
410Studio528AED 588,8001,11523 Jul 2026Off-plan
303Studio405AED 529,9901,31023 Jul 2026Off-plan
204Studio405AED 529,9901,31018 Jul 2026Off-plan
1406Studio405AED 539,9901,3341 Jul 2026Off-plan
8011-bed834AED 1,304,6961,56417 Jun 2026Off-plan
507Studio405AED 656,9091,62417 Jun 2026Off-plan
2122-bed1,062AED 1,239,0001,1668 Jun 2026Off-plan
502Studio457AED 739,8401,6184 Apr 2026Off-plan
6061-bed744AED 1,249,3581,6804 Apr 2026Off-plan
907Studio405AED 729,8401,80426 Feb 2026Off-plan
10061-bed744AED 1,278,8541,71924 Feb 2026Off-plan
508Studio528AED 799,6401,51520 Feb 2026Off-plan
1606Studio405AED 739,8401,82810 Feb 2026Off-plan
1104Studio404AED 739,8401,8312 Feb 2026Off-plan
14071-bed1,045AED 1,449,0801,38730 Jan 2026Off-plan
6111-bed745AED 1,129,8201,51712 Jan 2026Off-plan
1503Studio403AED 739,8401,83612 Jan 2026Off-plan
13061-bed745AED 1,101,2781,47910 Jan 2026Off-plan
14051-bed744AED 1,214,9111,63310 Jan 2026Off-plan
16051-bed744AED 1,214,9111,63310 Jan 2026Off-plan
8061-bed744AED 1,249,3581,6807 Jan 2026Off-plan
5041-bed812AED 1,279,0541,5757 Jan 2026Off-plan
12051-bed744AED 1,214,9111,6337 Jan 2026Off-plan
1007Studio404AED 702,8481,74126 Dec 2025Off-plan
12081-bed745AED 1,101,2781,47926 Dec 2025Off-plan
7041-bed812AED 1,215,1011,49622 Dec 2025Off-plan
4051-bed814AED 1,215,1011,49322 Dec 2025Off-plan
1008Studio405AED 702,8481,73721 Dec 2025Off-plan
1704Studio403AED 739,8401,83420 Dec 2025Off-plan
809Studio405AED 729,8401,80410 Dec 2025Off-plan
1004Studio404AED 739,8401,8329 Dec 2025Off-plan
8122-bed1,062AED 1,699,0601,5999 Dec 2025Off-plan
906Studio410AED 729,8401,7829 Dec 2025Off-plan
17051-bed1,045AED 1,449,0801,3879 Dec 2025Off-plan
702Studio457AED 739,8401,6188 Dec 2025Off-plan
9091-bed745AED 1,129,8201,5176 Dec 2025Off-plan
7091-bed745AED 1,129,8201,5175 Dec 2025Off-plan
9011-bed743AED 1,129,8201,5205 Dec 2025Off-plan
610Studio528AED 799,6401,51529 Nov 2025Off-plan
708Studio528AED 799,6401,51528 Nov 2025Off-plan
5091-bed745AED 1,129,8201,51726 Nov 2025Off-plan
1304Studio403AED 739,8401,83417 Nov 2025Off-plan
903Studio405AED 729,8401,80417 Nov 2025Off-plan
15051-bed1,045AED 1,449,0801,38717 Nov 2025Off-plan
17011-bed743AED 1,159,2401,56017 Nov 2025Off-plan
1204Studio404AED 739,8401,82917 Nov 2025Off-plan
12011-bed834AED 1,498,9981,79713 Nov 2025Off-plan
707Studio405AED 729,8401,80413 Nov 2025Off-plan

Mortgage: what The Borough costs a month

The tower is off-plan. A bank can lend at most 50% of the price of an off-plan home, and most buyers use the loan for the payment at handover. The rate starts at 3.99%, the most common 3-year fixed rate in two bank comparison lists dated 5 October 2026. Fixed rates in those lists run from 3.75% to 4.69%. Three-month EIBOR, the base for variable rates, was 4.19% on 9 Oct 2026.

Monthly payment

Cash you need on day one

Buy against rent

Loan limits: Central Bank of the UAE mortgage rules (first home under AED 5 million: 80% for residents, 85% for UAE nationals; AED 5 million and above: 70% and 75%; second home or investment: 60% and 65%; off-plan: 50%; 25 years at most; all your debt payments at most 50% of your income). Banks set their own limit for buyers who do not live in the UAE. Fees are the usual ones: Land Department 4% of the price plus AED 580; mortgage registration 0.25% of the loan plus AED 290; trustee office AED 4,200; agent 2% plus 5% VAT; bank fee 1% of the loan plus VAT (it differs by bank); valuation AED 3,150. This is an illustration, not an offer of a loan. Rates read on 9 Oct 2026.

The official record: 39 registered sales since 2014

Dubai Land Department register for "THE BOROUGH", 27 May 2014 to 12 Feb 2026: 36 apartment, 3 other sales, plus 4 gifts. This source has every year and every unit type, but no unit numbers.

YearApartments: salesOthers: salesAED per sq ft
2026111,633–
2025251,599–
2023–2–
2014–1–

Median AED per sq ft is shown for 3 or more sales in a year. 36 of these sales were off-plan and 3 were of completed units. What our unit list above does not have: sales before 2020; mortgages and gifts. For homes from 2020 to 12 Feb 2026 the register has 36 sales and our unit list has 36.

Get a message when something changes in The Borough
Sales, price cuts, new adverts and news, on WhatsApp. You choose what and how often.
Sales alert

Which side faces what

The direction of each landmark from The Borough, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.

SideWhat lies that way
NorthPure Town, a tower 83 m away · Burj Al Arab and the sea 9.5 km · Sheikh Zayed Road 15.3 km · Jumeirah beach and the sea 16.3 km · Burj Khalifa 16.4 km · DIFC 18.1 km
North-eastBinghatti Galaxy Tower B, a tower 98 m away · Judi Palace B, a tower 106 m away · Binghatti Galaxy, a tower 113 m away · Meydan racecourse 13.7 km · Dubai Design District 16.4 km · Dubai Creek and Ras Al Khor 18.8 km
EastDezire Residences, a tower 55 m away · Empire Residence, a tower 79 m away · Lana Tower, a tower 99 m away
South-westHearth Heights, a tower 50 m away · Aptos Residenza, a tower 64 m away · Marriott Residences JVC, a tower 78 m away
WestDubai Marina skyline 7.9 km
North-westMurdih Tower, a tower 51 m away · Sunrise Tower, a tower 71 m away

No resident reviews: the tower is not built

Nobody lives in The Borough yet, so there is nothing a resident can tell you. Reviews you see elsewhere under this name are about the sales office, the developer or another building. What we can show is below: what the developer and the documents say about the project. We add resident reviews after handover.

The project: what the developer and the documents say

The tower is not complete, so these are plans and claims, not facts you can check on site. Each one names its source.

Developer
Mirfa IBC / Iconic Vista Real Estate Development
Handover due
2028
Floors
23
Apartments
157
Unit mix
Studios, 1-bedroom (including loft and with study), 2-bedroom

Amenities: Gym, Swimming pool, Separate ladies' pool, Padel court, Barbecue area, Kids play area, Reading area, Communal hub, Tool utility room, Private pools (select units), Balconies

Where sources disagree

  • Developer name: propsearch.ae and S list 'Iconic Vista Real Estate Development', while dxboffplan.com, mcconeproperties.com and S list 'Mirfa IBC'.
  • Completion date: propsearch.ae, live adverts: community guide, dxboffplan.com and S list Q1 2028, while mcconeproperties.com lists December 2027.

Building

Floors, apartments and completion year
The tower has 23 floors (G+5+17) and 157 apartments. The estimated handover is Q1 2028, though one site lists December 2027.
Reported by a site · propsearch.ae, live adverts: community guide, dxboffplan.com, mcconeproperties.com
Amenities list
Amenities include a gym, swimming pools (including a separate ladies' pool), padel court, barbecue area, kids play area, reading area, and a communal hub. Select units have private pools.
Reported by a site · DEV1, mcconeproperties.com

Developer

Who is the developer?
The developer is listed as Mirfa IBC or Iconic Vista Real Estate Development across different sources.
Reported by a site · propsearch.ae, dxboffplan.com, mcconeproperties.com, web search results
Finishes
Units feature Bosch kitchen appliances and Grohe bathroom fittings. Most homes have spacious balconies.
Reported by a site · DEV1, mcconeproperties.com
Delivery record (on time or late)
The project is under construction with an estimated handover in Q1 2028.
Reported by a site · propsearch.ae, dxboffplan.com

Parking and driving at The Borough

Parking

No advert for this building gives a number of parking spaces (0 adverts read). Ask the seller or the developer how many spaces come with the home.

  • Street parking: paid street parking in JVC costs AED 4 an hour from 8am to 5pm and AED 6 an hour from 5pm to midnight. Zones and rules.
  • This building is not finished. Adverts repeat what the developer promises.

Source: adverts for homes in this building, read 6 to 11 Oct 2026. An advert describes one home, not the building. Parking in every JVC building.

Driving out of JVC

3.1 minutes to the nearest way out of JVC on an empty road: the Al Khail Road exit (north-west), 2.0 km by road. That is in the farthest third of JVC buildings (place 526 of 722; 1 is nearest). The nearest way in is the Hessa Street entrance (east), 2.6 minutes.

ToEmpty road08:00 out18:00 backWay out used
Dubai Mall24 min25 min36 minAl Khail Road (north-west)
DIFC Gate23 min27 min36 minAl Khail Road (north-west)
DXB Terminal 343 min40 min51 minAl Khail Road (north-west)
Dubai Marina Mall22 min21 min28 minAl Khail Road (west)
Mall of the Emirates14 min18 min27 minAl Khail Road (north-west)

Times with traffic are a forecast for a weekday. The time to leave the car park of the building is not included. Source: OpenStreetMap roads, 11 Oct 2026. Driving from JVC: every building.

Around The Borough

Price against the nearest towers

TowerDistanceAED per sq ft, 12 months (sales)
The Borough (this tower)–1,515 (78)
Dezire Residences55 m942 (11)
Empire Residence79 m1,348 (12)
Pure Town83 m– (0)
Binghatti Galaxy Tower B98 m– (4)

Drive times: empty roads, 08:00 and 18:00

ToEmpty roadLeave 08:00Home 18:00Distance
Dubai Mall24 min25 min36 min22.7 km
DIFC Gate23 min27 min36 min23.5 km
DXB Terminal 343 min40 min51 min37.0 km
Dubai Marina Mall22 min21 min28 min16.0 km
Mall of the Emirates14 min18 min27 min12.1 km
Kite Beach20 min––18.0 km
DWC airport37 min––31.1 km

Leave at 08:00 and home at 18:00: Google traffic predictions for a Tuesday (13 Oct 2026). Empty road: OpenStreetMap routing. "Home 18:00" is the drive back from that place.

Shops, food and services

Nothing is open in the tower: it is not built yet.

Food and drink within 300 m: 11
Cafe JVCCoffee Shop26 m5 (4)
Deli Joint CafeSouth Indian Restaurant38 m4.4 (171)
Imperial BiryaniIndian Restaurant39 m4.2 (472)
SubwayRestaurant119 m4 (252)
Mason BellavueLounge bar155 m–
Balkan Bites RadulovicFast Food Restaurant162 m4.8 (89)
Adams Beer Kitchen JVCRestaurant190 m4.7 (115)
PrinBella CafeCoffee Shop198 m4.9 (115)
Smart Cook Restaurant JvcRestaurant216 m3.7 (563)
PULL ME PIZZERIA JVCPizza Restaurant245 m4.6 (295)
Groceries and daily shops within 300 m: 17
The Express CartGrocery Store31 m3.5 (35)
Smile On SupermarketGrocery Store70 m3.6 (137)
Floral Lane Flower BoutiqueFlorist89 m4.9 (239)
Bliss Blossom Flowers - JVCFlorist89 m5 (49)
JvcSupermarket132 m5 (1)
Apple A Day Supermarket LLCSupermarket133 m4 (41)
African + Eastern JVC 2Liquor Store176 m5 (230)
800 PHARMA PHARMACY - JVCPharmacy187 m4.8 (95)
Cypress Floral BoutiqueFlorist191 m5 (9)
Fresh N Rich Mini MartGrocery Store209 m4.6 (21)
Other shops within 300 m: 8
Services within 300 m: 19+
Schools and nurseries within 1.5 km: 12

Source: Google Maps, read 21 Oct 2026. Straight-line distance from the tower. Each list shows the 10 nearest. Open the name to see it on Google Maps.

Own a unit here?

Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.

Method, sources and what we did not find

  • Sales: unit-level Dubai Land Department sale records, 13 Nov 2025 to 19 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
  • Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
  • Residents and building facts: Google Maps reviews and guide pages (dxboffplan.com, live adverts: community guide, mcconeproperties.com, propsearch.ae), read by an AI model on 21 Oct 2026 with a fixed question list. A script checks that each answer names its source.
  • Nobody visited the tower. Every fact is from a document, a map or a resident's review.
  • Checked, not found for this tower: live listings, a floor plan document, unit positions on a floor, the side and view of each unit.

Corrections

Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.

Change log: 21 Oct 2026 first build of this page. No correction yet.

DaliaAIAsk Dalia

Rental data (signed rents, renewals, asking against signed): RENT DUBAI, our sister site for tenants, from Dubai Land Department Ejari leases.