Pure TownCompleted 2026too few sales for a price per sq ft
Sales alert
Home › Jumeirah Village Circle › Mixed-use towers › District 11 › Pure Town
main gallery on Propsearch
main gallery on Propsearch. Render: propsearch.ae
Mixed-use tower built by Livex Real Estate, handed over in 2026, with 13 units and 0 resales since 2020

Pure Town, Jumeirah Village Circle · by Livex Real Estate

Pure Town, Jumeirah Village Circle

No price is given for this tower because there are too few recent sales to base one on. 0 market sales in the 12 months to 24 Oct 2026; 0 sales on record since 2020. A median needs at least 5.

The market says
Too few sales on record to say.
James Paul Booth
The agent's view
“There are too few recent sales in Pure Town for me to quote a return. I would price it from the last sale of the same layout, and I would not pay more for a promise.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page

James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.

Renting, or buying to let? Signed rents across the area: rent prices on RENT DUBAI →
Size
13 units
Shops and food
11 places to eat within 300 m
AIWritten by Dalia, an AI data analyst. Data to 24 Oct 2026. Built 27 Oct 2026.

Pictures of Pure Town

main gallery on Propsearch
main gallery on Propsearch
Render: propsearch.ae
construction photo on Propsearch
construction photo on Propsearch
Photo: propsearch.ae
construction photo on Propsearch
construction photo on Propsearch
Photo: propsearch.ae

4 pictures of this building: a drawing, developer renders, photos. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.

Other towers in District 11

Pure Town is in District 11, JVC (Jumeirah Village Circle). Sold prices and sales for the other towers with a page: Compare all of District 11.

From the developer: Livex Real Estate

What Livex Real Estate publishes about Pure Town. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.

Checked, not found: artist's impressions, floor plans, a video, a brochure or other PDF, facts we could check. We searched the developer site and the web on 12 Oct 2026. Ask Livex Real Estate for the latest brochure and floor plans.

Street view of Pure Town

The street outside, live from Google, about 22 m from the building. Drag to look around.

Imagery: Google Street View · Open in Google Maps

Pure Town on the map

Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.

The map loads when you reach it.

3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.

Resale and off-plan prices by bedroom

Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 24 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.

Type
No sales and no listings.

Rents in this table are asking rents (adverts). The yield in the headline is the signed Ejari rent divided by the median resale price, before service charge.

Sales we leave out of every median, count and chart (0 of 0 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.

Too few resale sales to state a yearly change

0 resale sales in the last 12 months and 0 in the 12 months before. Each period needs at least 5.

Too few quarters with sales to draw a chart.

Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales.

The official record

Checked, not found. We could not match this tower to a building name in the Dubai Land Department register, so sales before 2020, offices, shops, mortgages and gifts are not shown.

Get a message when something changes in Pure Town
Sales, price cuts, new adverts, rents and news, on WhatsApp. You choose what and how often.
Sales alert

Which side faces what

The direction of each landmark from Pure Town, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.

SideWhat lies that way
NorthRoyal Park South, a tower 106 m away · Burj Al Arab and the sea 9.4 km · Sheikh Zayed Road 15.2 km · Jumeirah beach and the sea 16.2 km · Burj Khalifa 16.3 km · DIFC 18.0 km
North-eastJudi Palace A, a tower 48 m away · Binghatti Galaxy Tower A, a tower 53 m away · Meydan racecourse 13.6 km · Dubai Design District 16.3 km · Dubai Creek and Ras Al Khor 18.7 km
EastBinghatti Galaxy, a tower 48 m away · Judi Palace B, a tower 50 m away · Binghatti Galaxy Tower B, a tower 56 m away · Dune Residency, a tower 115 m away
South-eastEmpire Residence, a tower 81 m away · Dezire Residences, a tower 83 m away
SouthThe Borough, a tower 83 m away
South-westMurdih Tower, a tower 65 m away · Sunrise Tower, a tower 88 m away
WestDubai Marina skyline 7.9 km

The building: 5 of 53 questions answered

Each answer names its source. Questions with no answer are listed as "checked, not found" so you know we looked.

Developer
Livex Real Estate
Completed
2026
Apartments
13
Parking levels
1
Unit mix
13 townhouses/villas; 3-4 bedroom per Palmera

Sources for figures not in the developer fact file:

  • Completed: Land Department project register: PURE TOWN (pending, 0% complete)

Where sources disagree

  • Handover: Fam Properties says 30 Jun 2027, ERE Homes says Oct 2026, Palmera says to be announced
  • Unit type: Propsearch, Fam Properties and Palmera say townhouses, ERE Homes says villas (13 units)

Watch-outs

Building

Floors, apartments and completion year
Propsearch says 3 storeys plus 1 basement level. ERE Homes says 13 villas and Datahabibi says 13 units. Completion year is unclear: Fam Properties says handover 30 Jun 2027, ERE Homes says Oct 2026 (with construction 0% complete), and Palmera says to be announced.
Reported by a site · live adverts: community guide, propsearch.ae, famproperties.com, palmera.realestate, web search results
Amenities list
Fam Properties lists central A/C, CCTV, covered parking, jogging tracks, landmark view and security. It also says landscaped areas, swimming pools and recreational facilities are expected. These are planned items from a sales site.
Reported by a site · propsearch.ae

Developer

Who is the developer?
Livex Real Estate, named by Propsearch, Fam Properties, Palmera and ERE Homes.
Reported by a site · live adverts: community guide, propsearch.ae, famproperties.com, palmera.realestate

Management

People

Parking

Resident parking
Propsearch says the one basement level is used for parking. Fam Properties lists covered parking. Number of spaces not found.
Reported by a site · live adverts: community guide, propsearch.ae

Around

Entertainment within a 15-minute walk
Propsearch lists Circle Mall with Cinepolis cinema at 0.5 km, McCafferty's at 0.6 km and Wellfit gym at 0.5 km. Halool, Markh and Thamam parks are within 0.3 km. Distances are straight-line; walking times are not given.
Reported by a site · live adverts: community guide

Parking and driving at Pure Town

Parking

No advert for this building gives a number of parking spaces (0 adverts read). Ask the seller or the developer how many spaces come with the home.

  • Street parking: paid street parking in JVC costs AED 4 an hour from 8am to 5pm and AED 6 an hour from 5pm to midnight. Zones and rules.

Source: adverts for homes in this building, read 6 to 11 Oct 2026. An advert describes one home, not the building. Parking in every JVC building.

Driving out of JVC

2.7 minutes to the nearest way out of JVC on an empty road: the Hessa Street exit (north-east), 1.3 km by road. That is in the middle third of JVC buildings (place 441 of 722; 1 is nearest). The nearest way in is the Hessa Street entrance (east), 1.6 minutes.

ToEmpty road08:00 out18:00 backWay out used
Dubai Mall24 min25 min33 minAl Khail Road (north-west)
DIFC Gate23 min27 min33 minAl Khail Road (north-west)
DXB Terminal 343 min39 min48 minAl Khail Road (north-west)
Dubai Marina Mall22 min20 min25 minAl Khail Road (west)
Mall of the Emirates14 min18 min24 minAl Khail Road (north-west)

Times with traffic are a forecast for a weekday. The time to leave the car park of the building is not included. Source: OpenStreetMap roads, 11 Oct 2026. Driving from JVC: every building.

Around Pure Town

Price against the nearest towers

TowerDistanceAED per sq ft, 12 months (sales)
Pure Town (this tower)–– (0)
Binghatti Galaxy Tower A53 m1,232 (5)
Binghatti Galaxy Tower B56 m– (4)
Empire Residence81 m1,377 (11)
The Borough83 m1,515 (78)
Dezire Residences83 m942 (11)
Royal Park South106 m– (4)
Dune Residency115 m765 (22)

Drive times: empty roads, 08:00 and 18:00

ToEmpty roadLeave 08:00Home 18:00Distance
Dubai Mall23 min25 min33 min22.7 km
DIFC Gate23 min27 min33 min23.5 km
DXB Terminal 343 min39 min48 min36.9 km
Dubai Marina Mall22 min20 min25 min16.0 km
Mall of the Emirates14 min18 min24 min12.1 km
Kite Beach20 min––17.9 km
DWC airport37 min––31.1 km

Leave at 08:00 and home at 18:00: Google traffic predictions for a Tuesday (13 Oct 2026). Empty road: OpenStreetMap routing. "Home 18:00" is the drive back from that place.

Shops, food and services

Google Maps lists no shop or restaurant at this address.

Food and drink within 300 m: 11
Imperial BiryaniIndian Restaurant64 m4.2 (472)
Deli Joint CafeSouth Indian Restaurant94 m4.4 (171)
Cafe JVCCoffee Shop96 m5 (4)
SubwayRestaurant160 m4 (252)
Adams Beer Kitchen JVCRestaurant199 m4.7 (115)
PrinBella CafeCoffee Shop205 m4.9 (115)
Mason BellavueLounge bar233 m–
Balkan Bites RadulovicFast Food Restaurant244 m4.8 (89)
Smart Cook Restaurant JvcRestaurant287 m3.7 (563)
PULL ME PIZZERIA JVCPizza Restaurant293 m4.6 (295)
Groceries and daily shops within 300 m: 17
The Express CartGrocery Store74 m3.5 (35)
Smile On SupermarketGrocery Store105 m3.6 (137)
Apple A Day Supermarket LLCSupermarket115 m4 (41)
JvcSupermarket115 m5 (1)
Floral Lane Flower BoutiqueFlorist171 m4.9 (239)
Bliss Blossom Flowers - JVCFlorist171 m5 (49)
Fresh N Rich Mini MartGrocery Store179 m4.6 (21)
800 PHARMA PHARMACY - JVCPharmacy197 m4.8 (95)
Cypress Floral BoutiqueFlorist201 m5 (9)
African + Eastern JVC 2Liquor Store209 m5 (230)
Other shops within 300 m: 7
Services within 300 m: 19+
VIP HOMECLEANING SERVICE LLCServices26 m4.8 (105)
SHORT HAIR GENTS SALON JVC/SPABarber shop43 m4.9 (561)
VIP Massage Harmony SpaSpa77 m–
Gentlemen Hub Gents Salon LLCBarber shop82 m4.9 (107)
Star smiles NurseryPreschool83 m5 (11)
Loalut Al Fayrouz LaundryLaundry83 m3.5 (24)
Shave Cave Gents Salon JVCBarber shop86 m4.8 (213)
Massage Dubai Home Services LuxuryMassage spa93 m5 (8)
Massage Home Service Vip HappyMassage spa111 m5 (10)
Centro estetico Italiano DubaiNail Salon119 m5 (4)
Schools and nurseries within 1.5 km: 14

Source: Google Maps, read 27 Oct 2026. Straight-line distance from the tower. Each list shows the 10 nearest. Open the name to see it on Google Maps.

Own a unit here?

Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.

Method, sources and what we did not find

  • Sales: unit-level Dubai Land Department sale records, 2020 to 24 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
  • Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
  • Residents and building facts: Google Maps reviews and guide pages (erehomes.ae, famproperties.com, live adverts: community guide, palmera.realestate, propsearch.ae), read by an AI model on 27 Oct 2026 with a fixed question list. A script checks that each answer names its source.
  • Nobody visited the tower. Every fact is from a document, a map or a resident's review.
  • Checked, not found for this tower: live listings, resident reviews, a floor plan document, unit positions on a floor, the side and view of each unit.

Corrections

Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.

Change log: 27 Oct 2026 first build of this page. No correction yet.

DaliaAIAsk DaliaAI analyst

Rental data (signed rents, renewals, asking against signed): RENT DUBAI, our sister site for tenants, from Dubai Land Department Ejari leases.