The Sterling EastCompleted 2023AED 2,388 per sq ft ▲ 4% in a year resale, 16 sales
Sales alert
Home › Business Bay › Residential towers › The Sterling › The Sterling East

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Upper mid-range residential project of two towers built by Omniyat, handed over in 2023, with 24 floors, 266 units, 85 resales and 154 off-plan sales since 2020

The Sterling East, Business Bay · by Omniyat

A resale 1-bed in The Sterling East sells for about AED 2.19m

Median of 8 resale sales in the 12 months to 14 Oct 2026. Last sale in the tower: 6 Oct 2026. 1 sale in this period that we judge not to be market sales are left out (see the note under the table).

The project
The Sterling is a residential project with two twin towers in the Burj Khalifa District, Dubai, next to the Dubai Water Canal. The towers have a chrome-finish facade. The homes are residences, lofts, townhouses and penthouses, and each tower has its own pool platform and amenities. Sources: omniyat.com, brochure (PDF)
The developer says
The Sterling is two towers connected by halls that house the lobby, retail areas and elevated gardens, designed by Omniyat. As given on kredium.ae
The market says
16 resales in 12 months at AED 2,388 per sq ft (+4% in a year); a higher price than 66% of Business Bay towers; owners who sold gained 10.2% a year and 3% sold at a loss; 33 homes for sale now.
RealEstateRankingOctober 2026Not in the ranking: no sale in September 2026
James Paul Booth
The agent's view
“Owners who sold in The Sterling East made 10.2% a year, and 3% of them sold at a loss. A 1-bed rents for a gross yield of about 5.9% at asking prices. There are about 25 months of homes for sale, so the buyer can negotiate. For me that is a strong record for Business Bay. Pay for the right view and layout.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page
Asking now, 1-bed
AED 2,100,000 (13 listings)
Asking now, studio
AED 1,262,000 (6 listings)
Asking rent, 1-bed
AED 130,000 a year (14 listings) · gross yield 5.9%
Official record
296 registered sales since 2009: 296 apartment
Size
24 floors · 266 units
Google rating
4.2 (10 ratings)
Shops and food
18 places to eat within 300 m
Nearest metro
Burj Khalifa/ Dubai Mall Metro Station, 1,868 m in a straight line
166 units with a sale on record since 2020.
1sale in the last 30 days: 1 resale, 0 off-plan; 1 more not counted as market sales
33for sale now, listed a median of 25 days
25 monthsto sell the homes now listed, at the last year's pace
AIWritten by Dalia, an AI data analyst. Data to 14 Oct 2026. Built 15 Oct 2026.

Pictures of The Sterling East

Looking up at glass facade with Sterling East sign
Looking up at glass facade with Sterling East sign
Photo: Ashutosh Khandha, Google Maps
Twin towers at dusk, vertical view with pools
Twin towers at dusk, vertical view with pools
Artist's impression · Omniyat
Twin towers at sunset with two rooftop pools
Twin towers at sunset with two rooftop pools
Artist's impression · Omniyat

13 pictures of this building: developer renders, photos. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.

From the developer: Omniyat

What Omniyat publishes about The Sterling East. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.

Twin towers at sunset with two rooftop pools
Twin towers at sunset with two rooftop pools
Artist's impression · Omniyat · source
Twin towers at dusk with landscaped plaza
Twin towers at dusk with landscaped plaza
Artist's impression · Omniyat · source, page 7
Tower entrance with water sphere and palm trees
Tower entrance with water sphere and palm trees
Artist's impression · Omniyat · source, page 21
Twin towers at dusk, vertical view with pools
Twin towers at dusk, vertical view with pools
Artist's impression · Omniyat · source
Twin towers with Burj Khalifa in background
Twin towers with Burj Khalifa in background
Artist's impression · Omniyat · source
Double-height penthouse living room with piano and city view
Double-height penthouse living room with piano and city view
Artist's impression · Omniyat · source, page 39
Pool decks at the base of the twin towers
Pool decks at the base of the twin towers
Artist's impression · Omniyat · source, page 5
Living room with Burj Khalifa view at dusk
Living room with Burj Khalifa view at dusk
Artist's impression · Omniyat · source, page 25
Towers
2 omniyat.com
Unit types
381 Residences (2-3 bed), 13 Lofts, 7 Townhouses (3-4 bed), 6 Penthouses (3-4 bed) omniyat.com
Handover (developer)
Completed by 2022 omniyat.com
Views
Penthouses face the Burj Khalifa, the Dubai Mall, the Dubai Water Canal and Marasi Bay omniyat.com
Amenities
Fully-equipped gym, Poolside Paradise (a pool platform in each tower), 24hr Concierge Service, Wellness centre, Cabanas, Landscaped arrival with valet parking, 24 hour security, Home automation brochure
Location
Burj Khalifa District, Dubai, between the district and the Dubai Water Canal brochure

Documents

Checked, not found: floor plans, a video. We searched the developer site and the web on 10 Oct 2026. Ask Omniyat for the latest brochure and floor plans.

Photos: lobby, other shared area, view from the tower

4 photos of The Sterling East from Google Maps, each with a label for what it shows. Select a photo to open it on Google Maps.

Lobby with wood floor, mirrored columns, and seating
Lobby
Lobby with wood floor, mirrored columns, and seating
Photo: Ahmed khedr, Google Maps
Rich Market supermarket entrance at night
Other shared area
Rich Market supermarket entrance at night
Photo: Ahmed khedr, Google Maps
Daytime skyline view toward Burj Khalifa and towers
View from the tower
Daytime skyline view toward Burj Khalifa and towers
Photo: Ashutosh Khandha, Google Maps
Night view of Burj Khalifa with blue laser beams
View from the tower
Night view of Burj Khalifa with blue laser beams
Photo: Ashutosh Khandha, Google Maps

The Sterling East on the map

Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.

The map loads when you reach it.

3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.

Resale and off-plan prices by bedroom

Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, in most cases by the developer. The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 14 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.

TypeResale: soldResale: per sq ftMedian askingAsking over resaleRent a yearGross yield
StudioAED 1,125,000 (6)2,641AED 1,262,000 (6)+12%AED 75,000 (20)6.7%
1-bedAED 2,185,500 (8)2,243AED 2,100,000 (13)-4%AED 130,000 (14)5.9%
2-bedunder 5 (2)–AED 3,180,000 (11)–AED 135,000 (4)–
3-bed– (0)–AED 4,500,000 (3)–AED 210,000 (3)–

Rents are asking rents, not registered contracts. Yield = asking rent divided by the median resale price, before service charge.

Sales we leave out of every median, count and chart (1 of 239 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (1); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.

Resale price per sq ft rose 4% in a year

Median AED 2,388 per sq ft in the last 12 months (16 resale sales) against AED 2,307 in the 12 months before (51 resale sales).

2024-Q2: AED 2,120 per sq ft, 5 sales2,12024 Q22024-Q3: AED 2,232 per sq ft, 11 sales2,23224 Q32024-Q4: AED 2,395 per sq ft, 16 sales2,39524 Q42025-Q1: AED 2,287 per sq ft, 23 sales2,28725 Q12025-Q2: AED 2,407 per sq ft, 4 sales2,40725 Q22025-Q3: AED 2,301 per sq ft, 7 sales2,30125 Q32025-Q4: AED 2,358 per sq ft, 11 sales2,35825 Q42026-Q1: AED 2,778 per sq ft, 2 sales2,77826 Q12026-Q2: AED 2,419 per sq ft, 3 sales2,41926 Q22026-Q3: AED 1,799 per sq ft, 1 sale1,79926 Q32026-Q4: AED 2,233 per sq ft, 1 sale2,23326 Q45 sales511 sales1116 sales1623 sales234 sales47 sales711 sales112 sales23 sales31 sales11 sales1Median AED per sq ftNumber of sales

Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales. Off-plan sales are 64% of all sales in this tower, so the early quarters show launch prices.

What owners made: +10.2% a year, 3% sold at a loss

38 owners bought a home in The Sterling East and sold it again as a completed home 6 months or more later. Half of them held it for 2.1 years or more. A gain is the change in the price for each year held, before fees, service charge and rent.

+10.2%median gain a year. Business Bay +7.9%, apartments in Dubai +10.9%
3%sold at or below the price paid. Business Bay 20%, apartments in Dubai 12%
2.0points a year below homes in Dubai that were resold over the same months

By what the owner paid

Price paidGain a yearSold at a lossOwners
Cheapest third+21.2%0%12
Middle third+8.6%0%12
Dearest third+4.7%8%12

Each owner is ranked by the price per sq ft paid, against the same unit type in the tower in the year of purchase. Across Dubai apartments the cheapest third gained +16.0% a year and the dearest third +7.9%.

By unit type, and bought off-plan or completed

Unit typeGain a yearSold at a lossOwners
Studio+10.5%7%14
1-bed+12.2%0%17
2-bed+10.0%0%6
Bought asGain a yearSold at a lossOwners
Off-plan+10.2%3%38

Round trips: the same unit number sold twice, bulk transfers and same-price transfers out, 5 or more owners for each line. Only owners who sold are counted: an owner who waits for a better price is not here. An owner who bought off-plan paid in stages, so the gain on the cash paid in is higher than the gain on the price. Dubai figures: 55,901 round trips by the same rule, all areas, to 14 Oct 2026.

Every sale since 2020: 239 sales of 166 units

Newest first. Each sale is marked Resale or Off-plan. The last column shows the change from the same unit's sale before.

UnitTypeSq ftPriceAED per sq ftDateMarketAgainst the sale before
EH13021-bed972AED 2,171,0002,2336 Oct 2026Resale+9% from AED 2.00m in 2022
EHG209Studio420AED 1,100,0002,6171 Oct 2026Resalesame price as in 2025: transfer
EH10031-bed975AED 1,755,0001,79915 Jul 2026Resale-14% from AED 2.03m in 2025
EH2061-bed1,186AED 2,100,0001,7719 Jun 2026Resale
EH20021-bed972AED 2,350,0002,41927 Apr 2026Resale+9% from AED 2.15m in 2023
EH406Studio478AED 1,342,0002,80514 Apr 2026Resale+55% from AED 867,600 in 2023
EH17012-bed1,123AED 3,250,0002,89419 Feb 2026Resale+50% from AED 2.17m in 2022
EHGG04Studio315AED 840,0002,66313 Feb 2026Resale+16% from AED 727,000 in 2022
EH1206Studio472AED 1,200,0002,54130 Dec 2025Resale+25% from AED 963,300 in 2025
EH7031-bed975AED 2,300,0002,35825 Dec 2025Resale+15% from AED 2.01m in 2022
EH10031-bed975AED 2,030,0822,08117 Dec 2025Resale
EH13031-bed977AED 2,200,0002,25216 Dec 2025Resale
EH14031-bed977AED 2,650,0002,7139 Dec 2025Resale+32% from AED 2.01m in 2025
EH2302A2-bed1,163AED 2,657,4452,2863 Dec 2025Resale
EHG207Studio410AED 1,075,0002,61924 Nov 2025Resale+38% from AED 777,400 in 2024
EH301Studio574AED 1,150,0002,00310 Nov 2025Resale-8% from AED 1.25m in 2022
EH102Studio408AED 1,100,0002,69822 Oct 2025Resale+10% from AED 1.00m in 2024
EH11031-bed975AED 2,250,0002,30713 Oct 2025Resale+50% from AED 1.50m in 2022
EH307Studio479AED 1,307,0002,72810 Oct 2025Resale
EH14031-bed977AED 2,010,0002,0589 Sep 2025Resale
EH108Studio477AED 1,247,9732,61712 Aug 2025Resale
EH105Studio484AED 1,108,8992,29312 Aug 2025Resale
EH22073-bed1,687AED 3,978,0402,35911 Aug 2025Resale
EHG102Studio521AED 1,200,0002,30220 Jul 2025Resale+15% from AED 1.04m in 2022
EHG103Studio522AED 1,200,0002,30119 Jul 2025Resale+15% from AED 1.04m in 2022
EH10021-bed973AED 2,150,0002,2097 Jul 2025Resale
EH19042-bed1,665AED 3,400,0002,04212 May 2025Resale
EH7021-bed973AED 2,679,1262,75323 Apr 2025Resale+48% from AED 1.80m in 2023
EH8021-bed973AED 2,732,7082,80823 Apr 2025Resale+51% from AED 1.80m in 2023
EH22052-bed1,164AED 2,400,0002,06122 Apr 2025Resale+14% from AED 2.11m in 2022
EH1006Studio472AED 1,125,0002,38227 Mar 2025Resale
EHG1041-bed813AED 1,750,0002,15218 Mar 2025Resale+1% from AED 1.73m in 2023
EH2101A1-bed970AED 2,621,1532,70113 Mar 2025Resale
EHG1162-bed875AED 1,700,0001,94328 Feb 2025Resale+4% from AED 1.63m in 2022
EH5031-bed975AED 2,685,0712,75326 Feb 2025Resale+49% from AED 1.80m in 2023
EH1306Studio469AED 1,193,3682,54426 Feb 2025Resale+34% from AED 888,930 in 2023
EH806Studio472AED 913,9001,93523 Feb 2025Resale
EH1206Studio472AED 963,3002,04023 Feb 2025Resale
EH22031-bed975AED 2,400,0002,46121 Feb 2025Resale+17% from AED 2.06m in 2022
EHG209Studio420AED 1,100,0002,61720 Feb 2025Resale+27% from AED 864,000 in 2022
EH906Studio472AED 1,080,0002,28717 Feb 2025Resale
EH3061-bed1,192AED 2,450,0002,05512 Feb 2025Resale
EHG211Studio414AED 1,170,0002,8285 Feb 2025Resale+53% from AED 766,000 in 2022
EH2301B1-bed977AED 2,261,0982,3155 Feb 2025Resale
EH19012-bed1,123AED 2,086,2001,85831 Jan 2025Resale
EH6072-bed1,684AED 2,858,2131,69727 Jan 2025Resale
EHG1012-bed895AED 2,059,2872,30026 Jan 2025Resale
EHG1172-bed1,010AED 2,322,9492,30023 Jan 2025Resale
EH209Studio483AED 1,120,0002,31722 Jan 2025Resale+23% from AED 912,000 in 2022
EH5072-bed1,684AED 3,615,7872,14721 Jan 2025Resale
EHG212Studio420AED 854,0002,03214 Jan 2025Resale
EH5051-bed1,184AED 2,350,0001,98514 Jan 2025Resale+10% from AED 2.14m in 2022
EH8051-bed1,184AED 2,400,0002,0289 Jan 2025Resale+61% from AED 1.49m in 2022
EH210Studio476AED 1,237,1452,59822 Dec 2024Resale
EH20031-bed977AED 2,300,0002,3556 Dec 2024Resale
EH12021-bed973AED 2,325,0002,3895 Dec 2024Resale+29% from AED 1.80m in 2023
EH1806Studio469AED 1,100,0002,34628 Nov 2024Resale
EH9021-bed973AED 2,500,0002,56921 Nov 2024Resale+30% from AED 1.93m in 2023
EH1706Studio469AED 1,090,0002,32514 Nov 2024Resale
EH102Studio408AED 1,000,0002,4536 Nov 2024Resale+25% from AED 800,000 in 2023
EH606Studio472AED 1,299,9292,7525 Nov 2024Resale
EH9042-bed1,663AED 3,080,5531,85230 Oct 2024Resale
EH8042-bed1,663AED 3,080,5531,85230 Oct 2024Resale
EH20043-bed1,651AED 4,600,0002,78628 Oct 2024Resale+31% from AED 3.50m in 2024
EHG2082-bed832AED 1,800,0002,16428 Oct 2024Resale+20% from AED 1.50m in 2022
EH1106Studio472AED 1,160,0002,45625 Oct 2024Resale
EH22012-bed1,124AED 2,700,0002,40224 Oct 2024Resale+20% from AED 2.25m in 2024
EH2101BStudio493AED 925,0001,87615 Oct 2024Resale
EHG214Studio413AED 998,0002,4141 Oct 2024Resale+18% from AED 848,000 in 2023
EH2302Studio489AED 1,155,0002,36018 Sep 2024Resale+14% from AED 1.01m in 2023
EH2301A1-bed972AED 1,944,0752,00012 Sep 2024Resale
EH6051-bed1,184AED 2,987,8582,52410 Sep 2024Resale
EH11042-bed1,663AED 2,765,5001,6639 Sep 2024Resale+105% from AED 1.35m in 2020
EH7051-bed1,184AED 2,300,0001,9434 Sep 2024Resale+54% from AED 1.49m in 2022
EH8031-bed975AED 2,520,1002,58430 Jul 2024Resale+40% from AED 1.80m in 2023
EH706Studio472AED 1,045,0002,21216 Jul 2024Resale
EH17072-bed1,690AED 2,800,0001,65710 Jul 2024Resale
EHG110Studio439AED 980,0002,2323 Jul 2024Resale+9% from AED 900,000 in 2022
EHG109Studio438AED 980,0002,2353 Jul 2024Resale+15% from AED 855,000 in 2022
EH12031-bed975AED 2,300,0002,3581 Jul 2024Resale+31% from AED 1.75m in 2023
EH2031-bed870AED 1,940,0002,23027 Jun 2024Resale+6% from AED 1.83m in 2023
EH18031-bed977AED 2,150,0002,20119 Jun 2024Resale+17% from AED 1.83m in 2022
EH21043-bed1,685AED 3,427,0002,03414 Jun 2024Resale+2% from AED 3.38m in 2022
EH20043-bed1,651AED 3,500,0002,1206 Jun 2024Resale+20% from AED 2.92m in 2023
EH9072-bed1,684AED 3,200,0001,90030 May 2024Resale+48% from AED 2.16m in 2022
EH23012-bed1,124AED 2,350,0002,09114 Feb 2024Off-plan, sold again+10% from AED 2.14m in 2023
EH4072-bed1,681AED 2,987,5801,7778 Feb 2024Off-plan
EHG207Studio410AED 777,4001,8947 Feb 2024Off-plan
EH22012-bed1,124AED 2,250,0002,00226 Jan 2024Off-plan, sold again+8% from AED 2.08m in 2024
EH6031-bed975AED 2,533,0862,59724 Jan 2024Off-plan
EHG1052-bed757AED 1,540,3312,03416 Jan 2024Off-plan
EH4041-bed1,148AED 2,440,8012,12616 Jan 2024Off-plan
EH309Studio481AED 1,273,3972,64516 Jan 2024Off-plan
EH22012-bed1,124AED 2,075,2751,84610 Jan 2024Off-plan
EH12031-bed975AED 1,750,0001,79425 Dec 2023Off-plan, sold again-14% from AED 2.03m in 2021
EH3081-bed698AED 1,375,0001,96920 Dec 2023Off-plan, sold again+10% from AED 1.25m in 2022
EHG1041-bed813AED 1,731,7412,12918 Dec 2023Off-plan
EH18011-bed1,122AED 2,000,0001,78318 Dec 2023Off-plan
EH2081-bed696AED 1,350,0001,94011 Dec 2023Off-plan, sold again-3% from AED 1.39m in 2022
EH3031-bed869AED 1,489,1251,7137 Dec 2023Off-plan
EH101Studio403AED 875,0002,17124 Nov 2023Off-plan, sold again+18% from AED 743,194 in 2022
EH6021-bed973AED 2,605,6652,6779 Nov 2023Off-plan
EHG213Studio413AED 1,160,0002,8069 Nov 2023Off-plan, sold again+45% from AED 800,000 in 2022
EH9021-bed973AED 1,925,0001,9789 Nov 2023Off-plan, sold again+18% from AED 1.63m in 2021
EH6011-bed1,123AED 3,005,6502,6779 Nov 2023Off-plan
EH9031-bed975AED 2,150,0002,20431 Oct 2023Off-plan, sold again+32% from AED 1.63m in 2021
EH20021-bed972AED 2,150,0002,21323 Oct 2023Off-plan, sold again+21% from AED 1.78m in 2021
EH102Studio408AED 800,0001,96220 Oct 2023Off-plan, sold again+7% from AED 749,896 in 2022
EH2302Studio489AED 1,010,0002,06425 Sep 2023Off-plan
EH16042-bed1,665AED 3,203,7501,92425 Sep 2023Off-plan
EH16021-bed972AED 1,844,4931,89725 Sep 2023Off-plan
EH20012-bed1,123AED 2,200,0001,95913 Sep 2023Off-plan
EHG214Studio413AED 848,0002,0519 Sep 2023Off-plan
EH107Studio492AED 1,165,0652,3708 Sep 2023Off-plan
EH24014-bed4,626AED 11,500,0002,48617 Aug 2023Off-plan, sold again+55% from AED 7.41m in 2022
EH4051-bed1,194AED 2,624,4002,1994 Aug 2023Off-plan
EH18051-bed1,187AED 2,555,1002,1524 Aug 2023Off-plan
EHGG052-bed897AED 2,414,2502,6914 Aug 2023Off-plan
EH4031-bed963AED 2,054,8422,13525 Jul 2023Off-plan
EH9011-bed1,123AED 2,439,0172,17325 Jul 2023Off-plan
EH8011-bed1,123AED 2,415,8442,15225 Jul 2023Off-plan
EH8072-bed1,684AED 3,621,5672,15025 Jul 2023Off-plan
EH17051-bed1,187AED 1,985,6001,67313 Jul 2023Off-plan
EH12021-bed973AED 1,800,0001,84922 Jun 2023Off-plan, sold again-3% from AED 1.85m in 2020
EH2031-bed870AED 1,828,7512,10216 Jun 2023Off-plan
EH20043-bed1,651AED 2,916,1751,76613 Jun 2023Off-plan
EHG2052-bed823AED 1,621,8401,9708 Jun 2023Off-plan
EH23032-bed1,579AED 3,465,4992,1955 Jun 2023Off-plan
EH24024-bed6,632AED 16,447,9272,48030 May 2023Off-plan
EH1906Studio469AED 1,300,0002,77310 May 2023Off-plan, sold again+38% from AED 943,000 in 2022
EH207Studio479AED 1,153,6802,4088 May 2023Off-plan
EH22062-bed1,579AED 2,700,0001,7103 May 2023Off-plan, sold again+25% from AED 2.16m in 2022
EH19021-bed972AED 2,500,0002,5724 Apr 2023Off-plan
EHG2041-bed838AED 1,470,0001,75424 Mar 2023Off-plan
EHG2012-bed855AED 1,637,5151,91523 Mar 2023Off-plan
EH20073-bed1,686AED 3,138,1441,86122 Mar 2023Off-plan
EH23012-bed1,124AED 2,140,7741,90422 Mar 2023Off-plan
EH8021-bed973AED 1,804,4101,85415 Mar 2023Off-plan
EH7021-bed973AED 1,804,4101,85415 Mar 2023Off-plan
EH406Studio478AED 867,6001,81315 Mar 2023Off-plan
EH5031-bed975AED 1,804,4101,85015 Mar 2023Off-plan
EH1306Studio469AED 888,9301,8956 Mar 2023Off-plan
EH8031-bed975AED 1,804,4101,8506 Mar 2023Off-plan
EHG2172-bed1,004AED 2,089,4502,08118 Jan 2023Off-plan
EH20051-bed1,096AED 2,250,0002,05228 Dec 2022Off-plan, sold again+29% from AED 1.75m in 2022
EH20051-bed1,096AED 1,748,8491,59526 Dec 2022Off-plan
EH18021-bed972AED 1,798,3501,85015 Dec 2022Off-plan
EHG1082-bed852AED 1,658,0001,94625 Nov 2022Off-plan
EH209Studio483AED 912,0001,88715 Nov 2022Off-plan
EH310Studio476AED 1,098,3992,3077 Nov 2022Off-plan
EHG111Studio430AED 952,6792,2183 Nov 2022Off-plan
EHG112Studio440AED 905,0452,0573 Nov 2022Off-plan
EHG220Studio512AED 1,067,8362,0872 Nov 2022Off-plan
EHGG031-bed836AED 1,677,0002,0052 Nov 2022Off-plan
EHG103Studio522AED 1,040,6471,9952 Nov 2022Off-plan
EHG102Studio521AED 1,040,6471,9972 Nov 2022Off-plan
EHG209Studio420AED 864,0002,0562 Nov 2022Off-plan
EHG218Studio543AED 1,121,9202,0642 Nov 2022Off-plan
EHG2152-bed794AED 1,536,0001,9352 Nov 2022Off-plan
EHG107Studio427AED 834,1001,9542 Nov 2022Off-plan
EH2081-bed696AED 1,391,9402,0001 Nov 2022Off-plan
EH17031-bed977AED 2,250,0002,30331 Oct 2022Off-plan, sold again+36% from AED 1.66m in 2022
EH7011-bed1,123AED 1,881,9501,67627 Oct 2022Off-plan
EHG118Studio543AED 1,089,5742,00627 Oct 2022Off-plan
EHG119Studio511AED 1,020,3161,99527 Oct 2022Off-plan
EHG202Studio481AED 953,5071,98427 Oct 2022Off-plan
EH301Studio574AED 1,249,8202,17726 Oct 2022Off-plan
EH1606Studio469AED 927,0001,97624 Oct 2022Off-plan
EHG106Studio598AED 1,247,2842,08619 Oct 2022Off-plan
EH9051-bed1,093AED 1,489,2001,36218 Oct 2022Off-plan, sold again+1% from AED 1.48m in 2021
EH9072-bed1,684AED 2,163,6001,28518 Oct 2022Off-plan, sold again-5% from AED 2.27m in 2021
EH5042-bed1,663AED 2,089,2001,25618 Oct 2022Off-plan, sold again-7% from AED 2.25m in 2021
EH19072-bed1,690AED 2,023,2001,19718 Oct 2022Off-plan, sold again-11% from AED 2.28m in 2021
EH24014-bed4,626AED 7,410,0001,60218 Oct 2022Off-plan, sold again+19% from AED 6.24m in 2021
EH8051-bed1,184AED 1,489,2001,25818 Oct 2022Off-plan, sold again-7% from AED 1.60m in 2021
EH22062-bed1,579AED 2,163,6001,37018 Oct 2022Off-plan, sold again+1% from AED 2.13m in 2021
EH7051-bed1,184AED 1,489,2001,25818 Oct 2022Off-plan, sold again-7% from AED 1.60m in 2021
EH17042-bed1,664AED 3,203,7501,92517 Oct 2022Off-plan
EH19031-bed977AED 1,953,5532,00017 Oct 2022Off-plan
EH5051-bed1,184AED 2,143,6321,81117 Oct 2022Off-plan
EHG120Studio512AED 1,020,1441,99417 Oct 2022Off-plan
EH3021-bed876AED 1,557,8201,77817 Oct 2022Off-plan
EH18072-bed1,690AED 3,255,6091,92612 Oct 2022Off-plan
EH21043-bed1,685AED 3,377,0002,00412 Oct 2022Off-plan
EHG114Studio430AED 865,0002,01011 Oct 2022Off-plan
EHGG061-bed873AED 1,625,6401,86211 Oct 2022Off-plan
EHG2082-bed832AED 1,500,0501,80411 Oct 2022Off-plan
EHGG071-bed870AED 1,603,5601,84411 Oct 2022Off-plan
EHG2162-bed797AED 1,561,0001,95911 Oct 2022Off-plan
EHG213Studio413AED 800,0001,93511 Oct 2022Off-plan
EH24033-bed2,332AED 4,735,8002,03011 Oct 2022Off-plan
EH22052-bed1,164AED 2,111,4001,81410 Oct 2022Off-plan
EH22031-bed975AED 2,057,5062,1106 Oct 2022Off-plan
EHG1152-bed841AED 1,546,6001,8406 Oct 2022Off-plan
EHG113Studio430AED 877,0472,0386 Oct 2022Off-plan
EH2204Studio489AED 935,7501,9146 Oct 2022Off-plan
EHG1162-bed875AED 1,630,2001,8636 Oct 2022Off-plan
EHG210Studio422AED 820,8001,9476 Oct 2022Off-plan
EHGG04Studio315AED 727,0002,3045 Oct 2022Off-plan
EH22021-bed972AED 1,840,0001,8935 Oct 2022Off-plan
EH18031-bed977AED 1,834,3501,8785 Oct 2022Off-plan
EH1906Studio469AED 943,0002,0125 Oct 2022Off-plan
EHGG021-bed705AED 1,308,1501,8553 Oct 2022Off-plan
EHG203Studio522AED 1,034,9471,9843 Oct 2022Off-plan
EH2021-bed879AED 1,529,0001,7393 Oct 2022Off-plan
EH4021-bed989AED 2,023,5012,0453 Oct 2022Off-plan
EH7031-bed975AED 2,005,1282,05629 Sep 2022Off-plan
EHGG011-bed886AED 1,636,6801,84729 Sep 2022Off-plan
EH102Studio408AED 749,8961,83928 Sep 2022Off-plan
EH3081-bed698AED 1,254,9101,79728 Sep 2022Off-plan
EH101Studio403AED 743,1941,84428 Sep 2022Off-plan
EHG211Studio414AED 766,0001,85128 Sep 2022Off-plan
EHG109Studio438AED 855,0001,95023 Sep 2022Off-plan
EHG219Studio471AED 935,1761,98423 Sep 2022Off-plan
EHG110Studio439AED 900,0002,05023 Sep 2022Off-plan
EHG206Studio586AED 1,200,0002,04722 Sep 2022Off-plan
EH3041-bed866AED 1,586,0001,83222 Sep 2022Off-plan
EH4011-bed979AED 2,014,2042,0585 Sep 2022Off-plan
EH17031-bed977AED 1,660,0001,69918 Jul 2022Off-plan
EH11031-bed975AED 1,500,0001,5386 Apr 2022Off-plan
EH17012-bed1,123AED 2,167,3301,93010 Feb 2022Off-plan
EH13021-bed972AED 1,997,9882,0551 Feb 2022Off-plan
EH17021-bed972AED 1,788,8501,84018 Jan 2022Off-plan
EH20021-bed972AED 1,778,6001,83013 Oct 2021Off-plan
EH9031-bed975AED 1,633,6171,6753 Oct 2021Off-plan
EH9021-bed973AED 1,630,0001,6753 Oct 2021Off-plan
EH5011-bed1,123AED 1,997,0001,77925 Aug 2021Off-plan
EH7051-bed1,184AED 1,598,4001,3505 Aug 2021Off-plan
EH19072-bed1,690AED 2,282,8501,3515 Aug 2021Off-plan
EH22062-bed1,579AED 2,134,3501,3525 Aug 2021Off-plan
EH5042-bed1,663AED 2,245,0501,3505 Aug 2021Off-plan
EH24014-bed4,626AED 6,243,2191,35015 Jun 2021Off-plan
EH9051-bed1,093AED 1,476,0871,35015 Jun 2021Off-plan
EH9072-bed1,684AED 2,274,7501,35115 Jun 2021Off-plan
EH8051-bed1,184AED 1,598,4001,35015 Jun 2021Off-plan
EH12031-bed975AED 2,030,0002,08127 Apr 2021Off-plan
EH12021-bed973AED 1,853,7001,90530 Jun 2020Off-plan
EH11042-bed1,663AED 1,350,00081224 Jun 2020Off-plan
EH14021-bed972AED 1,995,9702,0533 Mar 2020Off-plan

Sellers ask 4% more than buyers paid

33 homes are for sale in The Sterling East. The median advert asks 4% more per sq ft than the median resale sale of the same type in the last 12 months. 9 of 19 adverts ask the sold level or less. The median advert has been listed for 25 days; the oldest for 183 days.

TypeFor saleMedian askingAsking per sq ftSold per sq ft (sales)Asking over soldMedian time listed
Studio6AED 1,262,0002,6742,641 (6)+1%12 days
1-bed13AED 2,100,0002,3692,243 (8)+6%30 days
2-bed11AED 3,180,0002,267too few sales–23 days
3-bed3AED 4,500,0002,669too few sales–8 days

How long the adverts have been listed

30 days or less24
31 to 90 days6
91 to 180 days2
More than 180 days1

Each home for sale, closest to sold prices first

TypeSq ftAskingPer sq ftAgainst soldDays listedNotes
1-bed1,564AED 2,300,0001,471-34%176
1-bed1,328AED 2,000,0001,506-33%100
1-bed1,173AED 1,800,0001,535-32%35
1-bed1,093AED 2,100,0001,921-14%30
1-bed886AED 1,900,0002,144-4%51
Studio472AED 1,199,0002,540-4%22furnished
Studio472AED 1,199,0002,540-4%13
1-bed869AED 1,900,0002,186-3%47
Studio472AED 1,225,0002,595-2%2
Studio472AED 1,299,0002,752+4%12
Studio472AED 1,300,0002,754+4%12furnished
Studio469AED 1,300,0002,772+5%65furnished
1-bed971AED 2,299,9982,369+6%26
1-bed696AED 1,650,0002,371+6%25furnished
1-bed696AED 1,650,0002,371+6%55furnished
1-bed1,093AED 2,600,0002,379+6%5
1-bed975AED 2,400,0002,462+10%9
1-bed973AED 2,600,0002,672+19%4furnished
1-bed870AED 2,400,0002,759+23%28furnished
2-bed1,663AED 3,180,0001,912–30
2-bed1,690AED 3,300,0001,953–30
2-bed1,690AED 3,350,0001,982–19
2-bed1,690AED 3,350,0001,982–19
2-bed1,690AED 3,750,0002,219–5
2-bed1,663AED 3,770,0002,267–13
2-bed852AED 2,000,0002,347–27
2-bed757AED 1,900,0002,510–183furnished
3-bed1,686AED 4,299,9992,550–8
2-bed1,123AED 2,949,0002,626–2furnished
2-bed1,123AED 2,950,0002,627–23furnished
3-bed1,686AED 4,500,0002,669–29furnished
3-bed1,686AED 4,500,0002,669–-1furnished
2-bed897AED 2,600,0002,899–34furnished

Adverts: one reading on 7 Oct 2026. Sold prices: resale sales in this tower in the last 12 months, 5 or more of the type. An advert has no unit number, so we compare the price per sq ft with the type, not with the same unit. An asking price is not a sale price. Days listed is from the date on the advert: an agent can place a home again as a new advert, so the real time for sale can be longer. 4 adverts have the same type, size and price as another advert: they are probably the same home with a second agent. We cannot show price cuts over time or the time to sell yet: these need more than one reading.

Mortgage: what The Sterling East costs a month

The numbers start from the median sold price in this tower. Change any of them. The rate starts at 3.99%, the most common 3-year fixed rate in two bank comparison lists dated 5 October 2026. Fixed rates in those lists run from 3.75% to 4.69%. Three-month EIBOR, the base for variable rates, was 4.19% on 9 Oct 2026.

Monthly payment

Cash you need on day one

Buy against rent

Loan limits: Central Bank of the UAE mortgage rules (first home under AED 5 million: 80% for residents, 85% for UAE nationals; AED 5 million and above: 70% and 75%; second home or investment: 60% and 65%; off-plan: 50%; 25 years at most; all your debt payments at most 50% of your income). Banks set their own limit for buyers who do not live in the UAE. Fees are the usual ones: Land Department 4% of the price plus AED 580; mortgage registration 0.25% of the loan plus AED 290; trustee office AED 4,200; agent 2% plus 5% VAT; bank fee 1% of the loan plus VAT (it differs by bank); valuation AED 3,150. This is an illustration, not an offer of a loan. Rates read on 9 Oct 2026.

Home loans registered on The Sterling East

Year202320242025
Loans41314
Median loanAED 1.73mAED 1.76mAED 1.08m

Dubai Land Department register to 12 Feb 2026: mortgage and Islamic home finance registrations on homes in this tower. A loan can be for a purchase or to replace an older loan. Median shown for 3 or more loans.

The official record: 296 registered sales since 2009

Dubai Land Department register for "THE STERLING EAST HOUSE", 14 Apr 2009 to 12 Feb 2026: 296 apartment sales, plus 40 mortgages and 70 gifts. This source has every year and every unit type, but no unit numbers.

YearApartments: salesAED per sq ft
20261–
2025462,300
2024412,232
2023442,063
2022781,939
2021131,289
202031,849
20191–
20182–
201791,845
2016241,848
2015261,746
200982,629

Median AED per sq ft is shown for 3 or more sales in a year. 217 of these sales were off-plan and 79 were of completed units. What our unit list above does not have: sales before 2020; mortgages and gifts. For homes from 2020 to 12 Feb 2026 the register has 226 sales and our unit list has 231.

Get a message when something changes in The Sterling East
Sales, price cuts, new adverts, rents and news, on WhatsApp. You choose what and how often.
Sales alert

Which side faces what

The direction of each landmark from The Sterling East, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.

SideWhat lies that way
NorthDIFC 2.5 km
North-eastBurj Pacific, a tower 66 m away · Sky Bay Hotel, a tower 140 m away
EastDubai Design District 1.6 km · Dubai Creek and Ras Al Khor 5.3 km
South-eastThe Sterling West, a tower 11 m away · ART XIV, a tower 144 m away · Meydan racecourse 4.1 km
South-westBurj Al Arab and the sea 11.1 km · Dubai Marina skyline 18.8 km
WestSheikh Zayed Road 1.8 km · Jumeirah beach and the sea 4.7 km
North-westBurj Khalifa 1.2 km

What residents say: 4.2 from 10 Google ratings

We read the 1 newest Google reviews that have text (of 10 fetched; the tower has 10 ratings), dated 2025-09 to 2026-07. A review is one resident's statement. We show counts, not quotes.

No problem is named by 2 or more reviews.

On the plus side

Short lets: at least 4 Airbnb listings in this tower

We read Airbnb on 9 Oct 2026 and matched each listing to a tower. A listing counts here when two things agree: the Dubai holiday-home permit code, the tower name in the listing, or the map pin. 4 listings pass this test for The Sterling East. That is 4 of 266 homes (2%). 14 more may be in this tower, but we could not confirm them.

If you invest

  • Short lets operate in The Sterling East today: 4 live Airbnb listings.
  • The median advertised night is AED 482. This is the price Airbnb showed for the dates it chose. It is not income: it leaves out empty nights, fees and service charges.
  • The largest operator has 3 listings in this tower.
  • Each short-let home needs a holiday-home permit from Dubai's Department of Economy and Tourism. 12 of the listings show a permit code.

If you live here

  • About 1 home in 66 is on Airbnb.
  • A short-let home has new guests every few days. Residents share the lifts, the pool and the gym with them.
  • Before you buy or rent a home to live in, ask the building management how guests get access and who deals with noise.

Source: Airbnb listing pages, read 9 Oct 2026. A listing is one advert. One home can have more than one advert. No listing found does not mean short lets are not allowed.

The building: 11 of 53 questions answered

Each answer names its source. Questions with no answer are listed as "checked, not found" so you know we looked.

Developer
Omniyat
Completed
2023
Floors
24
Apartments
266
Unit mix
Land Department register (our data): 134 one-bed, 60 studio, 57 two-bed, 12 three-bed, 2 four-bed, 1 not specified (266 units)

Amenities: swimming pool, kids pool, fitness centre / gym, steam room / sauna, shared spa, 24-hour concierge, 24/7 security, BBQ area, children's play area, business centre, covered parking, landscaped gardens, multipurpose / entertainment room

Where sources disagree

  • Floors: Land Department register and unit codes say 24; Propsearch, dxboffplan say 26; Royale Stays says 26-28; Dubricks says 25; Refty says 27.
  • Completion: August 2023 (Lived.ae, dxboffplan); May 2023 (Royale Stays); 'handed over 2024' (McCone); the developer page says completed by 2022.
  • The developer page (Omniyat) describes the whole Sterling, with 381 residences across both towers, not the East tower alone.
  • Google place is named 'The Sterling East Tower' with 10 ratings but only 1 review has text, so reviews cannot support tower-level claims.

Watch-outs

Security staff
The listing-site listing and developer pages mention 24/7 security, but nothing says how the staff perform. Not found in reviews (0 of 1 review with text).
Reported by a site · propsearch.ae, DEV1, Google Maps reviews
Small apartments
Studios in our sales data have a median of 420 sq ft; 60 of 266 units are studios. One site lists unit sizes from 472 sq ft. No review comments on size.
Our data · our sales data, drivenproperties.com

Building

Floors, apartments and completion year
Land Department register shows 24 floors and 266 units; highest floor seen in unit codes is 24. Sites say 26 floors (Propsearch, dxboffplan, Royale Stays), 25 (Dubricks) or 27 (Refty). Completion is reported as 2023 (August 2023 per Lived.ae and dxboffplan; May 2023 per Royale Stays; 'handed over 2024' per McCone). Unit counts vary: 266, 234, 157, 210, 275 by source.
Our data · our sales data, live adverts, drivenproperties.com, dxboffplan.com, web search results
Is there a doorman or concierge?
Yes, a 24-hour concierge service and 24/7 security are reported by listing and developer pages.
Reported by a site · propsearch.ae, drivenproperties.com, DEV1, DEV2
What do residents say on the plus side?
1 review (2025-12) out of 1 with text calls it cozy and high quality for Business Bay. That is one resident's view.
Residents say · Google Maps reviews
Amenities list
Reported amenities: swimming pool, kids pool, gym, steam room/sauna, shared spa, 24-hour concierge, 24/7 security, BBQ area, children's play area, business centre, covered parking, landscaped gardens, multipurpose/entertainment room. Amenity lists differ by site; confirm with building management.

Developer

Who is the developer?
Omniyat, per the developer's own documents and several guide sites. One search results names OP 17 LIMITED as developer and another says BEYOND Developments for a listing, which are not confirmed.
Reported by a site · DEV1, DEV2, drivenproperties.com, dxboffplan.com, web search results
Finishes
Sites describe chrome-finish façade, custom chandeliers, full-length windows and premium finishes; this is marketing text. 1 review of 1 with text calls it high quality.
Reported by a site · DEV1, DEV2, propsearch.ae, Google Maps reviews

Management

People

Are there Airbnb or holiday lets?
Yes. Royale Stays reports live Expedia and Vrbo listings and a Deluxe Holiday Homes page for the building, and a short-term rental listing exists for The Sterling by Omniyat. Whether the building allows them is not confirmed. Our data shows 39 units for rent now.
Reported by a site · dxboffplan.com, web search results, our sales data

Parking

Resident parking
Sites report covered or allocated parking; the sales records show parking with the sampled units. No count of spaces is given.
Reported by a site · live adverts, propsearch.ae, drivenproperties.com

Around

Metro and public transport
One listing says Business Bay metro station is 5 minutes away; Driven Properties lists nearby transport stops (Coral Tower 2, Canal Views Hotel Apartments, Al Wajeha Marine Transport Station). Royale Stays declines to state the walking distance to the metro.

Around The Sterling East

Price against the nearest towers

TowerDistanceAED per sq ft, 12 months (sales)
The Sterling East (this tower)–2,388 (16)
The Sterling West11 m2,037 (22)
Burj Pacific66 m1,450 (7)
Sky Bay Hotel140 m4,217 (60)
Reva Residences173 m2,028 (36)
MAG 318200 m2,317 (27)
DAMAC Maison Canal Views250 m1,490 (16)

Drive times: empty roads, 08:00 and 18:00

ToEmpty roadLeave 08:00Home 18:00Distance
Dubai Mall6 min9 min11 min2.8 km
DIFC Gate6 min10 min18 min3.6 km
DXB Terminal 330 min24 min27 min19.7 km
Dubai Marina Mall24 min21 min34 min22.9 km
Mall of the Emirates17 min17 min32 min16.6 km
Kite Beach15 min––12.7 km
DWC airport49 min––47.0 km

Leave at 08:00 and home at 18:00: Google traffic predictions for a Tuesday (13 Oct 2026). Empty road: OpenStreetMap routing. "Home 18:00" is the drive back from that place.

Shops, food and services

Google Maps lists no shop or restaurant at this address.

Food and drink within 300 m: 18
ADNOC Service Station | Business Bay (535)Gas Station94 m3.7 (451)
Ours CaféCoffee Shop109 m5 (27)
dubai deliciousBuffet Restaurant111 m2.5 (2)
Shawarma Dose DXBRestaurant132 m4.4 (252)
Original Berliner Doner DubaiRestaurant144 m4.3 (324)
Live Tea ParkRestaurant146 m3.3 (9)
Café De Paris - Best Shisha in Business BayHookah Bar149 m4.7 (4,396)
KALAMENTEENRestaurant152 m3.8 (51)
Low Calories & Chef Gourmet - Business BayRestaurant162 m4.7 (184)
Vita Line LLCWholesaler163 m–
Groceries and daily shops within 300 m: 16
Rich MarketSupermarket132 m4.9 (22)
The Secret Garden FlowersFlorist149 m4.7 (89)
New way groceryAsian Grocery Store153 m3.9 (27)
Super marketGrocery Store176 m4.1 (7)
Elixir BetterLifeGrocery Store176 m3.7 (3)
Carrefour MarketSupermarket178 m4.2 (1,866)
Life Pharmacy 204 (Br of Life Pharmacy LLC)Pharmacy179 m4.9 (30)
BAY MARKETGrocery Store182 m3.7 (38)
African + Eastern - Burj ViewsLiquor Store186 m4.4 (226)
Supercare Pharmacy - Burj al NajoomPharmacy195 m4.4 (178)
Other shops within 300 m: 13
MAG 318 by mimarShopping Mall94 m3 (8)
VAPE SPOTStore111 m4.9 (21)
Adalya Vape PointStore113 m5 (1)
shopcluZElectronics Store139 m5 (1)
CrisClothing Store144 m5 (6)
Trust Group EmiratesGeneral Store144 m5 (1)
ŌVA SPORTClothing Store161 m4.7 (6)
Smoking shop requisites of mumayaz لتجارة لوازم التدخين مميزStore168 m4.8 (316)
Getnotiz Printing Advertising and Promotional GiftsManufacturer175 m4.1 (8)
Canoak general tradingStore176 m–
Services within 300 m: 18
Dubai Islamic Bank ATMATM70 m1.7 (6)
Saeed albaniHair Salon92 m–
Little Barberclub Dubaï by Ouss barberBarber shop105 m4.9 (333)
Hamza SalonBarber shop109 m4.9 (70)
Dreams Beauty SalonBeauty Salon127 m4.7 (74)
Sweety Beauty SalonBeauty Salon128 m4 (59)
Massage Luxury Arabian EscapeSpa130 m–
GB Ladies SalonBeauty Salon135 m5 (27)
GLOW BOUTIQUE SALONBeauty Salon136 m4.8 (32)
Cuts & Nails Beauty SalonHair Salon144 m4.7 (558)
Schools and nurseries within 1.5 km: 12
Metro and tram within 3 km: 3
Burj Khalifa/ Dubai Mall Metro StationSubway Station1868 m4.6 (2,559)
Business BaySubway Station2261 m4.5 (679)
Financial Centre Metro StationSubway Station2501 m4.6 (433)

Source: Google Maps, read 15 Oct 2026. Straight-line distance from the tower. Each list shows the 10 nearest. Open the name to see it on Google Maps.

Own a unit here?

Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.

Method, sources and what we did not find

  • Sales: unit-level Dubai Land Department sale records, 3 Mar 2020 to 14 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
  • Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
  • Short lets: Airbnb map search and listing pages for Business Bay, read 9 Oct 2026. A listing counts for a tower when two of these agree: the Dubai holiday-home permit code, the tower name in the listing, the map pin.
  • Residents and building facts: Google Maps reviews and guide pages (drivenproperties.com, dxboffplan.com, live adverts: community guide, propsearch.ae), read by an AI model on 15 Oct 2026 with a fixed question list. A script checks that each answer names its source.
  • Nobody visited the tower. Every fact is from a document, a map or a resident's review.
  • Checked, not found for this tower: unit positions on a floor, the side and view of each unit.

Corrections

Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.

Change log: 15 Oct 2026 first build of this page. No correction yet.

Dalia, an AI data analyst. This picture is AI-made.AIAsk Dalia