77 Shades, Business Bay
Too few recent sales in 77 Shades to give a price
4 market sales in the 12 months to 14 Oct 2026; 4 sales on record since 2026. A median needs at least 5.
- The developer says
- The tower holds the first true sky villas in Dubai and the city's highest sky park and open-air cinema. As given on dxbproperties.ae
- The market says
- 1 sale in the last 90 days.
Back on the chart: one home sold by the developer after a month with no sale.
“77 Shades is off-plan, due in 2027, so no owner has sold a completed home here yet. Buyers took 1 home in the last 90 days. Sales are slow. Ask for a better payment plan before you sign, and compare the price with a completed tower next door.”
James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.
- Official record
- 5 registered sales since 2009: 4 office, 1 apartment
- Size
- 35 floors · 295 units
From the developer: 77 Shades of Green Real Estate Development
What 77 Shades of Green Real Estate Development publishes about 77 Shades. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.
Video
Video: Luxury Lifestyle Awards on YouTube. Not from the developer.
Checked, not found: artist's impressions, floor plans, a brochure or other PDF, facts we could check. We searched the developer site and the web on 10 Oct 2026. Ask 77 Shades of Green Real Estate Development for the latest brochure and floor plans.
77 Shades on the map
Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.
The map loads when you reach it.
3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.
Construction progress: not found
We found no public progress record for this tower. Ask the developer for the latest inspection report from the Land Department.
Payment plan: not found
We checked the pages we hold for this tower and found no payment plan that passed our checks. We do not guess one. Ask the developer for the current plan.
Resale and off-plan prices by bedroom
Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, in most cases by the developer. The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 14 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.
| Type | Off-plan: sold | Off-plan: per sq ft |
|---|---|---|
| 1-bed | under 5 (4) | – |
Rents are asking rents, not registered contracts. Yield = asking rent divided by the median resale price, before service charge.
Sales we leave out of every median, count and chart (0 of 4 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.
Too few off-plan sales to state a yearly change
4 off-plan sales in the last 12 months and 0 in the 12 months before. Each period needs at least 5.
Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales. Off-plan sales are 80% of all sales in this tower, so the early quarters show launch prices.
Every sale since 2026: 4 sales of 4 units
Newest first. Each sale is marked Resale or Off-plan. The last column shows the change from the same unit's sale before. 1 land or whole-building sale in the records for this address is not shown: it is not a home.
| Unit | Type | Sq ft | Price | AED per sq ft | Date | Market |
|---|---|---|---|---|---|---|
| 502 | 1-bed | 878 | AED 1,700,000 | 1,936 | 10 Sep 2026 | Off-plan |
| 314 | 1-bed | 882 | AED 1,200,000 | 1,361 | 24 Jun 2026 | Off-plan |
| 803 | 1-bed | 879 | AED 1,270,163 | 1,446 | 23 Jun 2026 | Off-plan |
| 505 | 1-bed | 917 | AED 1,500,000 | 1,635 | 29 Jan 2026 | Off-plan |
The official record: 5 registered sales since 2009
Dubai Land Department register for "CORPORATE BAY", 1 Jun 2009 to 12 Feb 2026: 4 office, 1 apartment sales. This source has every year and every unit type, but no unit numbers.
| Year | Offices: sales |
|---|---|
| 2026 | – |
| 2014 | 2 |
| 2009 | 2 |
Median AED per sq ft is shown for 3 or more sales in a year. 5 of these sales were off-plan and 0 were of completed units. What our unit list above does not have: the 4 office and shop sales (the unit list holds homes only); sales before 2020; mortgages and gifts. For homes from 2020 to 12 Feb 2026 the register has 1 sales and our unit list has 1.
Sales, price cuts, new adverts and news, on WhatsApp. You choose what and how often.
Which side faces what
The direction of each landmark from 77 Shades, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.
| Side | What lies that way |
|---|---|
| North-east | Sheikh Zayed Road 0.7 km · Burj Khalifa 2.0 km · DIFC 3.6 km |
| East | Dubai Design District 3.7 km · Dubai Creek and Ras Al Khor 7.5 km |
| South-east | Meydan racecourse 5.0 km |
| South-west | Burj Al Arab and the sea 9.0 km · Dubai Marina skyline 16.8 km |
| North-west | Jumeirah beach and the sea 3.2 km |
No resident reviews: the tower is not built
Nobody lives in 77 Shades yet, so there is nothing a resident can tell you. Reviews you see elsewhere under this name are about the sales office, the developer or another building. What we can show is below: what the developer and the documents say about the project. We add resident reviews after handover.
The project: what the developer and the documents say
The tower is not complete, so these are plans and claims, not facts you can check on site. Each one names its source.
- Developer
- 77 Shades of Green Real Estate Development
- Handover due
- 2027
- Floors
- 35
- Apartments
- 295
- Unit mix
- 1- and 2-bedroom apartments, 3- and 4-bedroom penthouses, 5-bedroom sky villas, plus offices and commercial space (guides); Land Department register: 405 units (190 one-bed, 78 two-bed, 3 three-bed, 4 four-bed, 6 five-bed, 124 not stated)
Amenities: landscaped gardens, gym, infinity pool with waterfall and pool bar, children's pool, playground and splash zone, kids' gym, saunas and steam rooms, bowling, squash, tennis and paddle courts, trampoline park, billiards and games room, golf simulator, cinema, barbecue areas, outdoor gym and running track, art gallery, library, co-working spaces, basketball court, parking and valet parking, housekeeping, EV charging, bicycle parking, concierge, Al Gaf Sky Park on the 30th floor
Where sources disagree
- Total units: guides say 295; the Land Department register shows 405 (281 residential, 0 offices, 0 shops).
- Completion: Q3 2027 (Insiderealty, Grand Reve, Augusta) and July 2027 (Projects Scout) versus Q4 2028 (a guide, Continental Club, House Finder and other search results).
- Payment plan: Insiderealty and Grand Reve give 20/50/30; Projects Scout and Augusta give 20/50/20/10.
- Unit types and amenities: Insiderealty and Grand Reve describe penthouses, sky villas and a long amenity list; Projects Scout and Augusta describe only 1- and 2-bedroom apartments and a short list.
- Google rating: the place is the developer company, not the building, so the 5-star rating of 7 and the 2 text reviews describe the developer or sales, not living in the tower.
Building
Floors, apartments and completion year
Shops in the building
Amenities list
Developer
Finishes
Around
What is being built next to it?
Metro and public transport
Around 77 Shades
Price against the nearest towers
| Tower | Distance | AED per sq ft, 12 months (sales) |
|---|---|---|
| Checked, not found: no coordinates. | ||
Drive times with no traffic
| To | Time | Distance |
|---|---|---|
| Checked, not found. | ||
OSRM routing on OpenStreetMap roads. Real times in traffic are longer.
Own a unit here?
Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.
Method, sources and what we did not find
- Sales: unit-level Dubai Land Department sale records, 29 Jan 2026 to 14 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
- Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
- Residents and building facts: Google Maps reviews and guide pages (augusta-properties.com, grandreverealty.com, insiderealty.ae, live adverts: community guide, projectsscout.com), read by an AI model on 16 Oct 2026 with a fixed question list. A script checks that each answer names its source.
- Nobody visited the tower. Every fact is from a document, a map or a resident's review.
- Checked, not found for this tower: live listings, coordinates, a floor plan document, unit positions on a floor, the side and view of each unit.
Corrections
Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.
Change log: 16 Oct 2026 first build of this page. No correction yet.