Rose 10Completed 2019too few sales for a price per sq ft
Sales alert
Home › Jumeirah Village Circle › Mixed-use towers › Rose 10

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Mixed-use tower built by ASF Investments LLC, handed over in 2019, with 26 floors and 0 resales since 2020

Rose 10, Jumeirah Village Circle · by ASF Investments LLC

Rose 10, Jumeirah Village Circle

No price is given for this tower because there are too few recent sales to base one on. 0 market sales in the 12 months to 24 Oct 2026; 0 sales on record since 2020. A median needs at least 5.

The market says
Too few sales on record to say.
James Paul Booth
The agent's view
“There are too few recent sales in Rose 10 for me to quote a return. I would price it from the last sale of the same layout, and I would not pay more for a promise.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page

James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.

Renting, or buying to let? Signed rents across the area: rent prices on RENT DUBAI →
Signed rent, 1-bed
AED 72,000 a year (community median, 9,896 signed Ejari leases, 12 months)
Size
26 floors
Google rating
4 (71 ratings)
Shops and food
3 in the building · 18 places to eat within 300 m
AIWritten by Dalia, an AI data analyst. Data to 24 Oct 2026. Built 27 Oct 2026.

Pictures of Rose 10

White tower with yellow stripe seen from grass
White tower with yellow stripe seen from grass
Photo: Suran B S, Google Maps
Tower base with supermarket, restaurant and entrance on street
Tower base with supermarket, restaurant and entrance on street
Photo: Ameer Sami, Google Maps
Podium facade with Rose 10 sign above entrance
Podium facade with Rose 10 sign above entrance
Photo: Muhamad Mudasir, Google Maps

8 pictures of this building: photos. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.

From the developer: ASF Investments LLC

What ASF Investments LLC publishes about Rose 10. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.

Checked, not found: artist's impressions, floor plans, a video, a brochure or other PDF, facts we could check. We searched the developer site and the web on 12 Oct 2026. Ask ASF Investments LLC for the latest brochure and floor plans.

Photos: pool, lobby, view from the tower, outside of the tower

8 photos of Rose 10 from Google Maps, each with a label for what it shows. Select a photo to open it on Google Maps.

Rooftop pool and round jacuzzi with tiled edges
Pool
Rooftop pool and round jacuzzi with tiled edges
Photo: Shakkir Ali, Google Maps
Rooftop pool with jacuzzi and construction cranes behind
Pool
Rooftop pool with jacuzzi and construction cranes behind
Photo: Shakkir Ali, Google Maps
Lobby seating area with grey sofas and elevator
Lobby
Lobby seating area with grey sofas and elevator
Photo: Mahmoud Abu Ghoush, Google Maps
Blurred lobby with sofas and a seated person
Lobby · may be a developer picture
Blurred lobby with sofas and a seated person
Photo: Fareed Maroofali, Google Maps
Balcony view over low-rise area and nearby towers
View from the tower
Balcony view over low-rise area and nearby towers
Photo: Shubhangee Shelke, Google Maps
High view over villas, park and distant towers
View from the tower
High view over villas, park and distant towers
Photo: ahmed el desouky, Google Maps
Tower base with supermarket, restaurant and entrance on street
Outside of the tower
Tower base with supermarket, restaurant and entrance on street
Photo: Ameer Sami, Google Maps
Podium facade with Rose 10 sign above entrance
Outside of the tower
Podium facade with Rose 10 sign above entrance
Photo: Muhamad Mudasir, Google Maps

Street view of Rose 10

The street outside, live from Google, about 17 m from the building. Drag to look around.

Imagery: Google Street View · Open in Google Maps

Rose 10 on the map

Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.

The map loads when you reach it.

3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.

Resale and off-plan prices by bedroom

Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 24 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.

TypeRent a year
2-bedAED 80,000 (4)

Rents in this table are asking rents (adverts). The yield in the headline is the signed Ejari rent divided by the median resale price, before service charge.

Sales we leave out of every median, count and chart (0 of 0 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.

Too few resale sales to state a yearly change

0 resale sales in the last 12 months and 0 in the 12 months before. Each period needs at least 5.

Too few quarters with sales to draw a chart.

Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales.

The official record

Checked, not found. We could not match this tower to a building name in the Dubai Land Department register, so sales before 2020, offices, shops, mortgages and gifts are not shown.

Get a message when something changes in Rose 10
Sales, price cuts, new adverts, rents and news, on WhatsApp. You choose what and how often.
Sales alert

Which side faces what

The direction of each landmark from Rose 10, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.

SideWhat lies that way
NorthVermont Tower, a tower 74 m away · Vertmont Tower, a tower 80 m away · Burj Al Arab and the sea 9.6 km · Sheikh Zayed Road 15.7 km · Jumeirah beach and the sea 16.6 km · DIFC 18.5 km
North-eastNexara Tower, a tower 139 m away · Meydan racecourse 14.1 km · Burj Khalifa 16.8 km · Dubai Design District 16.8 km · Dubai Creek and Ras Al Khor 19.3 km
EastHadley Heights, a tower 68 m away
SouthAvant Garde Residences II, a tower 140 m away
WestAKA Residence, a tower 39 m away · Dubai Marina skyline 7.5 km

What residents say: 4 from 71 Google ratings

We read the 12 newest Google reviews that have text (of 40 fetched; the tower has 71 ratings), dated 2021-06 to 2026-08. A review is one resident's statement. We show counts, not quotes.

Air conditioning problemsPoor or weak cooling reported, and a 2-bed with AC control in only one bedroom.
2 of 12 reviews · 2021-10 to 2024-04
Management or staff unresponsiveMessages unanswered for over a week; staff said to be unable to fix problems.
2 of 12 reviews · 2024-04 to 2026-01
Cleanliness and garbage in common areasConstant dust and garbage in parking; other reviews call the building clean.
2 of 12 reviews · 2022-11 to 2024-04

On the plus side

The building: 30 of 53 questions answered

Each answer names its source. Questions with no answer are listed as "checked, not found" so you know we looked.

Developer
ASF Investments LLC
Completed
2019
Floors
26
Lifts
4
Unit mix
1, 2 and 3-bedroom apartments (1BR about 800 sq ft; 2BR about 1,100-1,200 sq ft; some 3BR with maid's room)

Amenities: gym, swimming pool, spa, barbecue deck, covered parking, CCTV, fire alarms and extinguishers, pet-friendly, lobby, supermarket and restaurant on ground floor

Where sources disagree

  • Floors: a guide and Propsearch say 26; Property Stellar says 15.
  • Completion year: a guide says 2019; Property Stellar says 2021.
  • Developer: a guide and Propsearch say ASF Investments; Property Stellar says Aabar Properties.

Watch-outs

Overall rating
Google place "Rose 10 Residence" is rated 4 from 71 ratings. Of the 12 reviews with text, ratings range from 1 to 5 stars (2021-06 to 2026-01); 1 review (a massage shop) is not about living in the tower.
Our data · our sales data, Google Maps reviews
Construction noise
1 review (2024-07) of 12 says there is a construction site outside the window and it is noisy. 1 review (2022-11) says there was no neighbouring construction as of 2022. Reviews disagree and are a few years old.
Residents say · Google Maps reviews
Pests
1 review (2022-12) of 12 reports a cockroach-infested kitchen that pest control did not fully fix. 1 review (2024-07) says no insects were seen in the flat or hallway. Only 1 review reports a problem, so it is one resident's experience.
Residents say · Google Maps reviews
Thin walls or noise between apartments
1 review (2024-07) of 12 says neighbours are quite audible in the living room. 1 review (2022-11) says double glazing gives a sense of quiet, and 1 review (2021-06) says neighbours are quiet. Mixed, with only 1 review on thin walls.
Residents say · Google Maps reviews
Security staff
a guide says security staff monitor the building with CCTV. No review mentions security staff.
Reported by a site · live adverts: community guide, Google Maps reviews
Small apartments
Sizes reported: 1BR about 800 sq ft, 2BR 1,100-1,200 sq ft (a guide); recent rentals show 2BR at 1,019-1,143 sq ft and 1BR at 768-824 sq ft (Property Stellar). 1 review (2024-04) says apartment size is good; 1 review (2024-07) found the 2-bed layout odd, with a separate kitchen and a cut-down window.
Reported by a site · live adverts: community guide, Google Maps reviews
Is cooling billed separately (district cooling)?
1 review (2021-10) says it started chiller-free and then tenants were made to pay for chiller. 1 review of 12 only, and no site confirms it. a guide mentions central air-conditioning without billing details.
Residents say · Google Maps reviews, live adverts: community guide
Lift downtime or waiting time
Not found in reviews. a guide says four high-speed lifts.
Reported by a site · live adverts: community guide, Google Maps reviews
Maintenance and cleanliness of common areas
Mixed: 1 review (2024-07) calls the building clean and 1 review (2021-06) says very clean hallways, while 1 review (2024-04) says there is constant dust and staff cannot fix problems, and 1 review (2022-11) mentions garbage thrown in the parking. 1 review (2022-11) notes an on-site maintenance team, and 1 review (2022-08) calls it a good place.
Residents say · Google Maps reviews

Building

Floors, apartments and completion year
a guide: 26 floors, completed 2019; Propsearch: 26 storeys, construction began 2017. Property Stellar says 15 floors and completion 2021, which conflicts. Total apartment count not found.
Reported by a site · live adverts: community guide, Building guide from live adverts (facts and resident opinions; rewrite in your own words; cite as "live adverts").
What do residents say about the pool?
2 reviews of 12 mention the pool: 1 (2024-07) notes a rooftop pool and small gym; 1 (2023-01) says a nice pool on the terrace. No complaints found.
Residents say · Google Maps reviews
What floor is the pool on?
2 reviews (2023-01, 2024-07) place the pool on the terrace or roof, but no floor number is given.
Residents say · Google Maps reviews
What floor is the gym on?
Not found. 1 review (2023-01) says the gym is on the terrace with the pool, and 1 review (2024-07) says a small gym on the roof; no floor number is given.
Residents say · Google Maps reviews
How many lifts?
Four lifts, according to a guide.
Reported by a site · live adverts: community guide
Are the apartments an odd shape?
1 review (2024-07) of 12 found the 2-bed layout odd, with a separate kitchen and a cut-down window. One resident's view.
Residents say · Google Maps reviews
Can you use the balcony?
a guide says units have balconies off the living area. 1 review (2022-11) says most balconies have an open-space view. Rules on balcony use not found.
Reported by a site · live adverts: community guide, Google Maps reviews
Air conditioning complaints
3 reviews of 12 complain about AC (2021-10 to 2024-04): poor AC (2021-10), too much wind but not cold (2024-04), and 2-bed units having AC control in only one bedroom (2024-04, same review).
Residents say · Google Maps reviews
What do residents say on the plus side?
Reviews mention good location (3), quiet neighbours or quiet windows (2), clean building or hallways (2), pool and gym (2), shops in the building (4), and good apartment size (1). Counts are out of 12 reviews with text.
Residents say · Google Maps reviews
Amenities list
Gym, swimming pool, spa, barbecue deck, covered parking, CCTV, fire alarms, lobby, pet-friendly (a guide); ground-floor supermarket and restaurant (Propsearch).
Reported by a site · live adverts: community guide, Building guide from live adverts (facts and resident opinions; rewrite in your own words; cite as "live adverts").

Developer

Who is the developer?
ASF Investments LLC per a guide and Propsearch ("ASF Investments"). Property Stellar says Aabar Properties, which conflicts.
Reported by a site · live adverts: community guide, Building guide from live adverts (facts and resident opinions; rewrite in your own words; cite as "live adverts").
Finishes
1 review (2022-11) likes the colours and finishes. a guide says marble floors, built-in wardrobes and modern kitchen fixtures. Only 1 review.
Reported by a site · live adverts: community guide, Google Maps reviews
After-sales and repairs
Mixed: 1 review (2024-04) says staff cannot fix problems, 1 review (2021-10) says the apartment often needs maintenance, and 1 review (2022-11) notes an on-site maintenance team.
Residents say · Google Maps reviews

Management

Who runs the building?
Company name not found. 1 review (2022-11) says the building is handled by one management company and has one owner for the whole building.
Residents say · Google Maps reviews
How do you reach them?
Not found. 1 review (2026-01) says messages to management were seen but not answered.
Residents say · Google Maps reviews
How fast do they act?
Mixed, 1 review (2026-01) of 12 reports no reply for over a week; 1 review (2022-12) says management tried to deal with pests; 1 review (2024-04) says staff incompetent. One resident each.
Residents say · Google Maps reviews

People

Who are my neighbours?
1 review (2022-11) says mainly families; 1 review (2023-01) says a mix of residents from different countries; 1 review (2021-06) says quiet neighbours. Our data lists 55 units for rent and none for sale.
Residents say · Google Maps reviews, our sales data

Parking

Resident parking
a guide says covered parking; 1 review (2024-07) says several floors of parking; 1 review (2022-11) says outside parking is available for a second car. 1 review (2024-04) says cars get very dusty.
Reported by a site · live adverts: community guide, Google Maps reviews

Around

What is being built next to it?
1 review (2024-07) says there is a construction site outside the window; nothing named. 1 review (2022-11) said none as of 2022.
Residents say · Google Maps reviews
Entertainment within a 15-minute walk
Propsearch lists Circle Mall with Cinepolis cinema 1.0 km away, Sabat Park and Dokhon Park 0.1 km, Ghaf Park 0.3 km, and hotels with restaurants and bars 0.5-0.7 km. 1 review (2023-01) mentions parks with walking and jogging tracks.
Reported by a site · Building guide from live adverts (facts and resident opinions; rewrite in your own words; cite as "live adverts")., Google Maps reviews
Metro and public transport
a guide: bus stops within 2 minutes' walk; Dubai Internet City Metro Station about a 12-minute drive. No walkable metro found.
Reported by a site · live adverts: community guide

Parking and driving at Rose 10

Parking

Parking spaces that come with a home, as most adverts state it. Adverts = adverts that give a number.

HomeSpacesAdverts2 or more
2-bed150%
  • Covered parking: 52 of 55 adverts say so.
  • Visitor parking: no advert mentions it (55 read).
  • Google reviews: 2 of 19 reviews with text mention parking; 1 of them complain.
  • Street parking: paid street parking in JVC costs AED 4 an hour from 8am to 5pm and AED 6 an hour from 5pm to midnight. Zones and rules.

Source: adverts for homes in this building, read 6 to 11 Oct 2026. An advert describes one home, not the building. Parking in every JVC building.

Driving out of JVC

2.2 minutes to the nearest way out of JVC on an empty road: the Al Khail Road exit (north-west), 1.5 km by road. That is in the middle third of JVC buildings (place 302 of 722; 1 is nearest). The nearest way in is the Hessa Street entrance (east), 1.8 minutes.

ToEmpty road08:00 out18:00 backWay out used
Dubai Mall23 min24 min34 minAl Khail Road (north-west)
DIFC Gate22 min25 min34 minAl Khail Road (north-west)
DXB Terminal 342 min37 min49 minAl Khail Road (north-west)
Dubai Marina Mall21 min20 min26 minAl Khail Road (west)
Mall of the Emirates14 min17 min25 minAl Khail Road (north-west)

Times with traffic are a forecast for a weekday. The time to leave the car park of the building is not included. Source: OpenStreetMap roads, 11 Oct 2026. Driving from JVC: every building.

Around Rose 10

Price against the nearest towers

TowerDistanceAED per sq ft, 12 months (sales)
Rose 10 (this tower)–– (0)
AKA Residence39 m– (0)
Hadley Heights68 m1,380 (28)
Nexara Tower139 m1,532 (35)
Avant Garde Residences II140 m1,443 (96)
Jeewar156 m1,433 (15)
The Orchard Place Tower B173 m1,560 (7)
The Orchard Place Tower A173 m1,489 (6)
The Orchard Place Tower D173 m1,344 (37)

Drive times: empty roads, 08:00 and 18:00

ToEmpty roadLeave 08:00Home 18:00Distance
Dubai Mall23 min24 min34 min22.3 km
DIFC Gate22 min25 min34 min23.0 km
DXB Terminal 342 min37 min49 min36.5 km
Dubai Marina Mall21 min20 min26 min15.0 km
Mall of the Emirates14 min17 min25 min11.6 km
Kite Beach20 min––17.5 km
DWC airport38 min––31.9 km

Leave at 08:00 and home at 18:00: Google traffic predictions for a Tuesday (13 Oct 2026). Empty road: OpenStreetMap routing. "Home 18:00" is the drive back from that place.

Shops, food and services

In the building (3)What it isFrom the doorGoogle rating
Hammer Burgers JVCHamburger Restaurant12 m4.6 (1,132)
RRICH SUPERMARKET JVCSupermarket6 m4.2 (51)
Michael Mattress StoreFurniture Store16 m4.8 (15)
Food and drink within 300 m: 18
CHAAT BAZAAR JVCIndian Restaurant82 m3.8 (216)
The Meat CircleRestaurant142 m5 (7)
Hi Chefs Restaurant & CaféRestaurant149 m4.2 (378)
Mezban Darbar RestaurantPakistani Restaurant221 m4.3 (1,318)
IchiRyu Ramen House JVCJapanese Restaurant226 m5 (3)
Spot Burger CafeteriaCafe239 m4.3 (12)
Red Moon Indian RestaurantIndian Restaurant245 m4.8 (54)
Kanafani - JVCBuffet Restaurant256 m4.5 (755)
HffIce Cream Shop263 m–
Madina Al barsha resturantAsian Restaurant263 m2 (4)
Groceries and daily shops within 300 m: 13
Prime Turkish SupermarketGrocery Store52 m4.6 (36)
Green AppleGrocery Store131 m4.2 (10)
Mish mish SupermarketSupermarket233 m4 (33)
Tfaddal Grocery ShopGrocery Store255 m4.1 (63)
Arabella Mart LLCGrocery Store263 m4.2 (32)
Grandex marketGrocery Store263 m–
Berries mini martSupermarket263 m4 (1)
Al Marina marketGrocery Store263 m–
Healthy puppetPet Store263 m5 (3)
Greens Minimart -Golden HomeSupermarket263 m1.5 (2)
Other shops within 300 m: 14
MML Car RentalsCar Dealer73 m5 (4)
The Haus Of MonetClothing Store85 m–
Al Abda Mattress Store DubaiFurniture Store86 m5 (44)
DG Mart Mobile StoreCell Phone Store104 m4.7 (12)
Ozelu Online Photo Studio & PrintServices145 m4.7 (426)
Muse PiercingStore164 m5 (52)
Car care shopAuto Parts Store184 m5 (9)
Jamal Al Reem Building Maintenance & Technical Services CompanyServices191 m4.5 (33)
celoraStore227 m–
Tailorista JVC (Al Majara) | Tailoring & Alteration خياط | الخياطةTailor240 m4.6 (807)
Services within 300 m: 19+
The Perfect Blend Dubai JVCHair Salon58 m4.9 (465)
Itsu Nails Beauty Salon, JVCBeauty Salon84 m4.6 (514)
Backstreet ProfessionalsBarber shop133 m4.3 (52)
ALWAN ALRABEE LAUNDRY Br.3Laundry149 m4.6 (191)
MusacoachingGym159 m5 (1)
RARE SCISSORS GENTS((ALMQS ALMRN))HAIR CUTTING & HAIR DRESSING SALONHair Salon160 m4.9 (67)
Modern vetVeterinary Care186 m–
Lush NailsBeauty Salon200 m4.5 (133)
Gigi beautyBeauty Salon213 m1 (1)
Braid.dillerHair Salon218 m5 (14)
Schools and nurseries within 1.5 km: 12
SwimioSchool345 m–
IT'S A MUSIC ROOMSchool472 m5 (1)
Erudio Early Childhood CenterPreschool518 m4.8 (68)
Green Roots Nursery DubaiPreschool598 m4.5 (107)
Star smiles NurseryPreschool608 m5 (11)
Shehab AcademySchool682 m5 (1)
Diamond views 2, Villa 8High school736 m–
Kids World Nursery in JVC DubaiPreschool785 m4.6 (61)
Chubby Cheeks Nursery JVCPreschool859 m4.7 (302)
Little Wonders Nursery Dubai JVCPreschool898 m4.9 (180)

Source: Google Maps, read 27 Oct 2026. Straight-line distance from the tower. Each list shows the 10 nearest. Open the name to see it on Google Maps.

Own a unit here?

Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.

Method, sources and what we did not find

  • Sales: unit-level Dubai Land Department sale records, 2020 to 24 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
  • Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
  • Residents and building facts: Google Maps reviews and guide pages (Building guide from live adverts (facts and resident opinions; rewrite in your own words; cite as "live adverts")., live adverts: community guide, propertystellar.com, propsearch.ae), read by an AI model on 27 Oct 2026 with a fixed question list. A script checks that each answer names its source.
  • Nobody visited the tower. Every fact is from a document, a map or a resident's review.
  • Checked, not found for this tower: sales, a floor plan document, unit positions on a floor, the side and view of each unit.

Corrections

Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.

Change log: 27 Oct 2026 first build of this page. No correction yet.

DaliaAIAsk DaliaAI analyst

Rental data (signed rents, renewals, asking against signed): RENT DUBAI, our sister site for tenants, from Dubai Land Department Ejari leases.