FlorenceCompleted 2011too few sales for a price per sq ft
Sales alert
Home › Jumeirah Village Circle › Mixed-use towers › Florence

Live Google Street View from 29 m away. Drag to look around. We do not store this picture.

Mixed-use tower built by DAMAC Properties, handed over in 2011, with 5 floors and 0 resales since 2020

Florence, Jumeirah Village Circle · by DAMAC Properties

Florence, Jumeirah Village Circle

No price is given for this tower because there are too few recent sales to base one on. 0 market sales in the 12 months to 24 Oct 2026; 0 sales on record since 2020. A median needs at least 5.

The market says
Too few sales on record to say.
James Paul Booth
The agent's view
“There are too few recent sales in Florence for me to quote a return. I would price it from the last sale of the same layout, and I would not pay more for a promise.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page

James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.

Renting, or buying to let? Signed rents across the area: rent prices on RENT DUBAI →
Size
5 floors
Google rating
4.3 (69 ratings, place covers more than this tower)
Shops and food
2 in the building · 14 places to eat within 300 m
AIWritten by Dalia, an AI data analyst. Data to 24 Oct 2026. Built 27 Oct 2026.

Pictures of Florence

Florence 1 entrance with sign above archway
Florence 1 entrance with sign above archway
Photo: Muhamad Mudasir, Google Maps
Street view of low-rise building row with shops
Street view of low-rise building row with shops
Photo: Dream ON, Google Maps
Building corner with balconies and office buildings behind
Building corner with balconies and office buildings behind
Photo: Dream ON, Google Maps

6 pictures of this building: photos. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.

From the developer: DAMAC Properties

What DAMAC Properties publishes about Florence. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.

Checked, not found: artist's impressions, floor plans, a video, a brochure or other PDF, facts we could check. We searched the developer site and the web on 12 Oct 2026. Ask DAMAC Properties for the latest brochure and floor plans.

Photos: lobby, other shared area, outside of the tower

4 photos of Florence from Google Maps, each with a label for what it shows. Select a photo to open it on Google Maps.

Illuminated Florence 1 sign over glass entrance doors
Lobby
Illuminated Florence 1 sign over glass entrance doors
Photo: Dream ON, Google Maps
Landscaped courtyard with palms and covered pavilion
Other shared area
Landscaped courtyard with palms and covered pavilion
Photo: Dream ON, Google Maps
Street view of low-rise building row with shops
Outside of the tower
Street view of low-rise building row with shops
Photo: Dream ON, Google Maps
Building corner with balconies and office buildings behind
Outside of the tower
Building corner with balconies and office buildings behind
Photo: Dream ON, Google Maps

Street view of Florence

The street outside, live from Google, about 27 m from the building. Drag to look around.

Imagery: Google Street View · Open in Google Maps

Florence on the map

Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.

The map loads when you reach it.

3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.

Resale and off-plan prices by bedroom

Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 24 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.

Type
No sales and no listings.

Rents in this table are asking rents (adverts). The yield in the headline is the signed Ejari rent divided by the median resale price, before service charge.

Sales we leave out of every median, count and chart (0 of 0 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.

Too few resale sales to state a yearly change

0 resale sales in the last 12 months and 0 in the 12 months before. Each period needs at least 5.

Too few quarters with sales to draw a chart.

Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales.

The official record

Checked, not found. We could not match this tower to a building name in the Dubai Land Department register, so sales before 2020, offices, shops, mortgages and gifts are not shown.

Get a message when something changes in Florence
Sales, price cuts, new adverts, rents and news, on WhatsApp. You choose what and how often.
Sales alert

Which side faces what

The direction of each landmark from Florence, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.

SideWhat lies that way
NorthPlazzo Heights, a tower 82 m away · Burj Al Arab and the sea 8.9 km · Sheikh Zayed Road 15.1 km · Jumeirah beach and the sea 15.9 km
North-eastFlorence 1, a tower 21 m away · UniEstate Prime Tower, a tower 108 m away · Meydan racecourse 13.7 km · Burj Khalifa 16.2 km · Dubai Design District 16.3 km · DIFC 17.9 km · Dubai Creek and Ras Al Khor 18.9 km
EastBurj Residence 2, a tower 75 m away
South-eastAurion Residence, a tower 81 m away
SouthFlorence 2, a tower 31 m away · Siena 1, a tower 118 m away · Sky Suites, a tower 125 m away
WestGrand Paradise II, a tower 49 m away · Le Grand Chateau A, a tower 110 m away · Le Grand Chateau, a tower 126 m away · Binghatti Mirage, a tower 142 m away · Dubai Marina skyline 7.1 km

What residents say: Google place "Tuscan residence Florence 1" has 4.3 from 69 ratings

We read the 10 newest Google reviews that have text (of 40 fetched; the tower has 69 ratings), dated 2019-09 to 2026-09. A review is one resident's statement. We show counts, not quotes.

No problem is named by 2 or more reviews.

On the plus side

The building: 21 of 53 questions answered

Each answer names its source. Questions with no answer are listed as "checked, not found" so you know we looked.

Developer
Damac Properties
Completed
2011
Floors
5
Unit mix
Studio (about 540 sq ft), 1-bed (about 1,000 sq ft), 2-bed

Amenities: swimming pool, spa with sauna and steam room, gymnasium, children's play area, barbecue area, covered parking, 24-hour CCTV security, rooftop gardens, front desk and guest waiting area, retail on the ground floor

Where sources disagree

  • Apartment count: Propsearch says about 500 apartments across six buildings, while a search results says Florence 1 has 140 units.
  • Google place title is "Tuscan residence Florence 1" while the tower is called Florence; the reviews could cover the wider Tuscan complex.
  • Review 2021-05 (no mobile signal) and a few others are single mentions; none of the reviews names Florence 1 or 2 specifically.

Watch-outs

Overall rating
Google shows 4.3 out of 5 from 69 ratings, for a place titled "Tuscan residence Florence 1". Of the 10 reviews with text, the ratings average 3.4 out of 5 (dated 2020-10 to 2026-01).
Our data · our sales data, Google Maps reviews
Hot water and water supply
Not found for water supply. 1 review out of 10 (2025-07) says the pool water was extremely hot, which is not about the water supply.
Residents say · Google Maps reviews
Security staff
1 review out of 10 (2023-04) calls the security great. a guide says there is a 24-hour CCTV security system.
Residents say · Google Maps reviews, live adverts: community guide
Traffic at the door
1 review out of 10 (2024-09) says JVC always has heavy traffic. It does not say whether this affects the building entrance.
Residents say · Google Maps reviews
Small apartments
Not found as a complaint. 1 review out of 10 (2021-04) likes the huge layouts. a guide gives about 540 sq ft for studios and about 1,000 sq ft for 1-beds.
Residents say · Google Maps reviews, live adverts: community guide
Is cooling billed separately (district cooling)?
a guide says residents pay yearly cooling charges depending on their contracts. The provider is not named.
Reported by a site · live adverts: community guide
Maintenance and cleanliness of common areas
Mixed. 3 reviews out of 10 (2023-01 to 2024-04) call the building clean or tidy and one of them also says management is good. 1 review (2025-07) reports a broken steam room and sauna for over 2 weeks and a very hot pool, with no action from management.
Residents say · Google Maps reviews

Building

Floors, apartments and completion year
Two five-storey buildings (Florence 1 and 2), completed in 2011. The complex has about 500 apartments across six buildings (Propsearch); another site lists 140 units for Florence 1.
Reported by a site · propsearch.ae, live adverts: community guide, propertystellar.com, web search results
What do residents say about the pool?
2 reviews out of 10 mention the pool. 1 (2024-04) calls it beautiful, and 1 (2025-07) says it was filthy and almost boiling hot.
Residents say · Google Maps reviews
Is there a doorman or concierge?
a guide says the buildings have a front desk and a guest waiting area. The Propertystellar page lists a 24-hour concierge, but that page is about another building.
Reported by a site · live adverts: community guide
Are the apartments an odd shape?
Not found. 1 review out of 10 (2021-04) likes the huge layouts.
Residents say · Google Maps reviews
Can you use the balcony?
Not found in reviews. a guide says units have a balcony.
Reported by a site · live adverts: community guide
Weird smells
1 review out of 10 (2023-04) says the restaurant downstairs makes the street smell bad, even inside the apartment with windows open. One resident's statement only.
Residents say · Google Maps reviews
What do residents say on the plus side?
Clean building (3 of 10), good management (1), good security (1), huge layouts (1), calm area (1), good for families (1), good customer service (1).
Residents say · Google Maps reviews
Amenities list
Swimming pool, spa with sauna and steam room, gym, children's play area, barbecue area, covered parking, rooftop gardens, CCTV security and a front desk.
Reported by a site · propsearch.ae, live adverts: community guide

Developer

Who is the developer?
Damac Properties, per the Propsearch and another source guides.
Reported by a site · propsearch.ae, live adverts: community guide, propertystellar.com
After-sales and repairs
1 review out of 10 (2025-07) says there was no action from building management or Damac on broken facilities. One resident's statement only.
Residents say · Google Maps reviews

Management

How fast do they act?
Mixed. 1 review (2025-07) says no action for over 2 weeks on a broken sauna and steam room. 1 review (2023-01) says good management, and 1 (2025-01) praises a named staff member's service.
Residents say · Google Maps reviews

People

Who are my neighbours?
Not found. 1 review (2020-10) calls it a good residency building for families.
Residents say · Google Maps reviews

Parking

Resident parking
a guide says there is covered parking, at least one space per unit, plus street parking outside.
Reported by a site · live adverts: community guide

Around

Entertainment within a 15-minute walk
Propsearch lists Roolh Park (0.3 km), Remram Park (0.4 km), Rihan Park (0.5 km) and Cinepolis at Circle Mall (0.7 km). Hotel venues are 0.9 to 1.2 km away.
Reported by a site · propertystellar.com

Parking and driving at Florence

Parking

No advert for this building gives a number of parking spaces (0 adverts read). Ask the seller or the developer how many spaces come with the home.

  • Street parking: paid street parking in JVC costs AED 4 an hour from 8am to 5pm and AED 6 an hour from 5pm to midnight. Zones and rules.

Source: adverts for homes in this building, read 6 to 11 Oct 2026. An advert describes one home, not the building. Parking in every JVC building.

Driving out of JVC

1.8 minutes to the nearest way out of JVC on an empty road: the Al Khail Road exit (north-west), 1.2 km by road. That is in the nearest third of JVC buildings (place 199 of 722; 1 is nearest). The nearest way in is the Hessa Street entrance (east), 2.5 minutes.

ToEmpty road08:00 out18:00 backWay out used
Dubai Mall22 min22 min34 minAl Khail Road (north-west)
DIFC Gate22 min23 min34 minAl Khail Road (north-west)
DXB Terminal 342 min35 min50 minAl Khail Road (north-west)
Dubai Marina Mall21 min20 min26 minAl Khail Road (west)
Mall of the Emirates13 min16 min24 minAl Khail Road (north-west)

Times with traffic are a forecast for a weekday. The time to leave the car park of the building is not included. Source: OpenStreetMap roads, 11 Oct 2026. Driving from JVC: every building.

Around Florence

Price against the nearest towers

TowerDistanceAED per sq ft, 12 months (sales)
Florence (this tower)–– (0)
Florence 121 m– (4)
Florence 231 m– (4)
Grand Paradise II49 m– (0)
Plazzo Heights82 m1,139 (16)
UniEstate Prime Tower108 m1,226 (11)
Siena 1118 m– (2)
Sky Suites125 m1,610 (42)
Le Grand Chateau126 m926 (19)

Drive times: empty roads, 08:00 and 18:00

ToEmpty roadLeave 08:00Home 18:00Distance
Dubai Mall22 min22 min34 min22.0 km
DIFC Gate22 min23 min34 min22.8 km
DXB Terminal 342 min35 min50 min36.2 km
Dubai Marina Mall21 min20 min26 min15.3 km
Mall of the Emirates13 min16 min24 min11.4 km
Kite Beach19 min––17.2 km
DWC airport38 min––31.2 km

Leave at 08:00 and home at 18:00: Google traffic predictions for a Tuesday (13 Oct 2026). Empty road: OpenStreetMap routing. "Home 18:00" is the drive back from that place.

Shops, food and services

In the building (2)What it isFrom the doorGoogle rating
Wide Range Restaurant JVCIndian Restaurant21 m3.3 (1,064)
Tattoo DubaiStore10 m4.7 (19)
Food and drink within 300 m: 14
Golden Food Bay Restaurant jvcRestaurant88 m4.4 (309)
Icons Coffee CoutureCoffee Shop109 m4.2 (78)
Baflay Burger - بافلاي برغر - JVCFast Food Restaurant160 m4.7 (105)
Shawarmary شاورمري JVCFast Food Restaurant204 m4.6 (707)
Occasions Cakes JVCCake Shop212 m4.7 (59)
BikanervalaRestaurant213 m4.9 (781)
Pizza Lord RestaurantPizza Restaurant219 m4.8 (167)
Stella's Coffee House - JVCCafe223 m4.9 (317)
SASU CAFETERIA & RESTAURANTFast Food Restaurant248 m3.5 (541)
Eleazar treatsBakery265 m4.5 (13)
Groceries and daily shops within 300 m: 8
Life Pharmacy - Br.106Pharmacy62 m4.9 (194)
GOLDEN CART SUPERMARKET JVCGrocery Store81 m4 (16)
HENGAMEHS SUPERMARKET L.L.CSupermarket147 m4.2 (10)
ICEBERG MARTGrocery Store232 m3.2 (51)
Right Health Jumeirah Better Life Pharmacy (Jumeirah)Pharmacy235 m4.2 (32)
Loftday Supermarket JVCGrocery Store245 m4.6 (13)
Arabian Mart - JVC BranchGrocery Store253 m4.7 (144)
ALLDAY supermarketSupermarket278 m3.9 (596)
Other shops within 300 m: 9
Allday MinimartGeneral Store26 m3.7 (3)
Parking-Lot Geniuses StudiosStore36 m5 (21)
SPIRO EDMARKStore133 m–
Gift CollectionsGift Shop194 m5 (1)
YO-CAI Frozen Yoghurt & AcaiDessert Shop201 m4.4 (19)
The Candle BarHome Goods Store202 m4 (1)
Neil's EssentialsStore202 m–
Bump&Baby (Curated Pre-Loved Maternity & Baby Wear)Clothing Store264 m5 (15)
Services within 300 m: 19+
Aqua Spa & MassageSpa44 m–
My30Minutes EMS Gym JVC | Best Gym In JVCGym70 m4.9 (254)
Dimassi Gents SalonBarber shop86 m4.9 (357)
Lucky’s Signature Gents SalonHair Salon115 m4.7 (213)
Brightlook Laundry - JVCLaundry133 m5 (3)
Massage Luxury Royal OasisSpa162 m–
The Massage Relax Vincy EuropeanSpa167 m–
Blue Beach Gents SalonHair Salon170 m4.6 (64)
Sky Beauty SalonBeauty Salon184 m4.8 (135)
Massage Spa Home Dubai LuckySpa208 m–
Schools and nurseries within 1.5 km: 14
Shehab AcademySchool268 m5 (1)
Skateraati - Jumeirah Village Circle (JVC)School387 m5 (1)
JSS International SchoolSchool471 m–
Erudio Early Childhood CenterPreschool555 m4.8 (68)
Diamond views 2, Villa 8High school657 m–
IT'S A MUSIC ROOMSchool726 m5 (1)
Private Piano Lessons Dubai by Teacher FiruzaSchool775 m5 (22)
Kids World Nursery in JVC DubaiPreschool813 m4.6 (61)
Star smiles NurseryPreschool840 m5 (11)
SwimioSchool869 m–

Source: Google Maps, read 27 Oct 2026. Straight-line distance from the tower. Each list shows the 10 nearest. Open the name to see it on Google Maps.

Own a unit here?

Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.

Method, sources and what we did not find

  • Sales: unit-level Dubai Land Department sale records, 2020 to 24 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
  • Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
  • Residents and building facts: Google Maps reviews and guide pages (drivenproperties.com, live adverts: community guide, propertystellar.com, propsearch.ae), read by an AI model on 27 Oct 2026 with a fixed question list. A script checks that each answer names its source.
  • Nobody visited the tower. Every fact is from a document, a map or a resident's review.
  • Checked, not found for this tower: sales, live listings, a floor plan document, unit positions on a floor, the side and view of each unit.

Corrections

Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.

Change log: 27 Oct 2026 first build of this page. No correction yet.

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Rental data (signed rents, renewals, asking against signed): RENT DUBAI, our sister site for tenants, from Dubai Land Department Ejari leases.