The Icon CasaCompleted 2019too few sales for a price per sq ft
Sales alert
Home › Jumeirah Village Circle › Mixed-use towers › The Icon Casa

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Mixed-use tower built by Tarek Zouhair El Mdaka, handed over in 2019, with 6 floors and 0 resales since 2020

The Icon Casa, Jumeirah Village Circle · by Tarek Zouhair El Mdaka

The Icon Casa, Jumeirah Village Circle

No price is given for this tower because there are too few recent sales to base one on. 0 market sales in the 12 months to 24 Oct 2026; 0 sales on record since 2020. A median needs at least 5.

The market says
Too few sales on record to say.
James Paul Booth
The agent's view
“There are too few recent sales in The Icon Casa for me to quote a return. I would price it from the last sale of the same layout, and I would not pay more for a promise.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page

James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.

Renting, or buying to let? Signed rents across the area: rent prices on RENT DUBAI →
Size
6 floors
Google rating
3.2 (61 ratings)
Shops and food
7 in the building · 20+ places to eat within 300 m
AIWritten by Dalia, an AI data analyst. Data to 24 Oct 2026. Built 27 Oct 2026.

Pictures of The Icon Casa

Building seen from road with orange roof canopy
Building seen from road with orange roof canopy
Photo: THE OMA, Google Maps
Corner of building with street and sandy lot
Corner of building with street and sandy lot
Photo: THE OMA, Google Maps
Building facade from street with cars and shop
Building facade from street with cars and shop
Photo: Javed Alam, Google Maps

6 pictures of this building: photos. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.

From the developer: Tarek Zouhair El Mdaka

What Tarek Zouhair El Mdaka publishes about The Icon Casa. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.

Checked, not found: artist's impressions, floor plans, a video, a brochure or other PDF, facts we could check. We searched the developer site and the web on 12 Oct 2026. Ask Tarek Zouhair El Mdaka for the latest brochure and floor plans.

Photos: pool, view from the tower

4 photos of The Icon Casa from Google Maps, each with a label for what it shows. Select a photo to open it on Google Maps.

Pool courtyard at dusk surrounded by apartment balconies
Pool
Pool courtyard at dusk surrounded by apartment balconies
Photo: THE OMA, Google Maps
Pool with sun loungers, palm trees and play area
Pool
Pool with sun loungers, palm trees and play area
Photo: THE OMA, Google Maps
Illuminated pool at night beside palm trees
Pool
Illuminated pool at night beside palm trees
Photo: THE OMA, Google Maps
Construction cranes and unfinished buildings seen from balcony
View from the tower
Construction cranes and unfinished buildings seen from balcony
Photo: Helen Vysotska, Google Maps

Street view of The Icon Casa

The street outside, live from Google, about 8 m from the building. Drag to look around.

Imagery: Google Street View · Open in Google Maps

The Icon Casa on the map

Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.

The map loads when you reach it.

3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.

Resale and off-plan prices by bedroom

Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 24 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.

Type
No sales and no listings.

Rents in this table are asking rents (adverts). The yield in the headline is the signed Ejari rent divided by the median resale price, before service charge.

Sales we leave out of every median, count and chart (0 of 0 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.

Too few resale sales to state a yearly change

0 resale sales in the last 12 months and 0 in the 12 months before. Each period needs at least 5.

Too few quarters with sales to draw a chart.

Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales.

The official record

Checked, not found. We could not match this tower to a building name in the Dubai Land Department register, so sales before 2020, offices, shops, mortgages and gifts are not shown.

Get a message when something changes in The Icon Casa
Sales, price cuts, new adverts, rents and news, on WhatsApp. You choose what and how often.
Sales alert

Which side faces what

The direction of each landmark from The Icon Casa, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.

SideWhat lies that way
NorthBeverly Crown, a tower 122 m away · Burj Residency, a tower 144 m away · Burj Al Arab and the sea 9.3 km · Sheikh Zayed Road 15.4 km · Jumeirah beach and the sea 16.3 km
North-eastMeydan racecourse 13.9 km · Burj Khalifa 16.5 km · Dubai Design District 16.6 km · DIFC 18.2 km · Dubai Creek and Ras Al Khor 19.1 km
EastSol Terra Casa, a tower 119 m away
SouthAl Waseem Residences, a tower 55 m away · Alta, a tower 72 m away · Sereno Residences, a tower 117 m away · Lorena Building, a tower 146 m away
South-westVivanti Residences, a tower 102 m away
WestTaraf 3 Residence, a tower 137 m away · Vitality Residence, a tower 142 m away · Dubai Marina skyline 7.3 km

What residents say: 3.2 from 61 Google ratings

We read the 19 newest Google reviews that have text (of 40 fetched; the tower has 61 ratings), dated 2025-09 to 2026-10. A review is one resident's statement. We show counts, not quotes.

Air-conditioning billing and coolingResidents say the separate in-house AC bills are incorrect, late or very high, with no proof of meter readings, and cooling is weak. 1 of the 3 is a 640 AED bill for a month the AC was mostly off.
3 of 19 reviews · 2026-03 to 2026-09
Security deposit and unexpected chargesResidents report heavy deductions, delays or court action to recover deposits, extra fees and a high agent fee. These concern the rental company.
4 of 19 reviews · 2025-09 to 2026-09
Slow or unresponsive managementReviewers say management does not reply, leaves queries unread, or takes days to fix problems. 2 other reviews say management is responsive.
4 of 19 reviews · 2025-09 to 2026-09
Contract terms differ from what was agreedReviewers say price, duration or rent figures did not match what was agreed or the ejari, and one says the contract can be cancelled at any time.
2 of 19 reviews · 2026-08 to 2026-09
PestsCockroaches reported in one review and insects in the garbage room in another, possibly via drains.
2 of 19 reviews · 2026-06 to 2026-09
Water leaks inside unitsA bathroom flooded by a burst pipe and a bathroom ceiling leak that damaged the bathroom.
2 of 19 reviews · 2026-01 to 2026-06

On the plus side

The building: 27 of 53 questions answered

Each answer names its source. Questions with no answer are listed as "checked, not found" so you know we looked.

Developer
Tarek Zouhair El Mdaka
Completed
2019
Floors
6
Unit mix
Studio, 1-bedroom and 2-bedroom apartments (studios 441-531 sq ft, 1-bed 800-1,150 sq ft, 2-bed about 1,566 sq ft)

Amenities: Gym, Swimming pool, Children's pool and play area, Covered parking (one reserved space per apartment), High-speed elevators, 24-hour security with CCTV, 24-hour concierge and guest services, Onsite maintenance, Central air-conditioning, Pet-friendly, Ground-floor shops (men's salon, ladies' salon, flower shop, mini mart)

Where sources disagree

  • Several reviews (mostly 5-star, 2025-09 to 2026-10) read as feedback on the rental company's service, and one mentions 'Icon Casa 1'. The Google place may cover several Icon Casa buildings or the company, so the 3.2 rating may not reflect this tower alone.
  • a guide names Nakheel as developer of the JVC community and Tarek Zouhair El Mdaka as developer of the tower. Not a true conflict; the tower developer is the latter.
  • Floors and completion year agree across a guide and Propsearch (6 floors, 2019).

Watch-outs

Construction noise
1 review (2026-01) of 19 says building works ran daily for most of a 2-month stay, including very early hours. Not enough to call a pattern. Separately, Propsearch lists Icon Casa 3 and Icon Casa 4 as other buildings built after this tower.
Residents say · Google Maps reviews, propsearch.ae
Pests
2 reviews of 19 (2026-06 to 2026-09) report pests: cockroaches in one, insects in the garbage room and possibly entering through drains in the other. In the second case a pest-control firm found no source inside the unit.
Residents say · Google Maps reviews
Thin walls or noise between apartments
1 review (2026-09) says the windows let in noise so sleep after 7 am is hard. 1 review (2026-01) mentions a neighbour's barking dog and works in the flat above. Not a clear pattern on wall thickness.
Residents say · Google Maps reviews
Security staff
a guide says 24-hour security with CCTV. 1 review (2026-01) says security did not hear the noise when called. 1 review (2026-07) calls security services good. 1 review (2026-03) says building staff are great.
Reported by a site · live adverts: community guide, Google Maps reviews
Small apartments
a guide gives studios as 441-531 sq ft, 1-beds 800-1,150 sq ft and 2-beds about 1,566 sq ft. No review comments on size, except 1 (2026-07) calling an apartment spacious.
Reported by a site · live adverts: community guide, Google Maps reviews
Is cooling billed separately (district cooling)?
Yes, residents describe a separate in-house air-conditioning bill: 3 reviews of 19 (2026-03 to 2026-09) complain about it. The provider is not named.
Residents say · Google Maps reviews
Maintenance and cleanliness of common areas
Mixed. 3 reviews of 19 (2026-06 to 2026-09) complain about repairs or dirt: slow in-house maintenance, a dirty pool, bird droppings in the car park, insects in the garbage room. 1 review (2026-07) calls the building clean and well maintained. 1 review (2026-03) says amenities were closed for months during renovations.
Residents say · Google Maps reviews

Building

Floors, apartments and completion year
6 floors, completed 2019 (Q4 2019 per Propsearch). Studio, 1-bed and 2-bed apartments. Total apartment count not found.
Reported by a site · live adverts: community guide, propsearch.ae
What do residents say about the pool?
1 review of 19 (2026-09) calls the pool very dirty. No other review mentions it.
Residents say · Google Maps reviews
Is there a doorman or concierge?
a guide says 24-hour concierge and guest services, with visitors waiting in the lobby. No review confirms this.
Reported by a site · live adverts: community guide
Can you use the balcony?
a guide says 1-bed and 2-bed units have spacious balconies. Studios are not described as having one. No review comments.
Reported by a site · live adverts: community guide
Quality of the bin area
1 review of 19 (2026-06) says insects are constantly in the garbage room. One review only.
Residents say · Google Maps reviews
Weird smells
1 review (2026-01) of 19 complains of a bad smell from the washing machine. One review only.
Residents say · Google Maps reviews
Did it flood?
2 reviews of 19 (2026-01 and 2026-06) report water damage inside a unit: a burst pipe flooding a bathroom, and a leak through a bathroom ceiling. These are unit-level leaks, not building-wide flooding.
Residents say · Google Maps reviews
Air conditioning complaints
4 reviews of 19 (2026-03 to 2026-09) complain about air conditioning: 3 about incorrect, late or very high bills and 1 about weak cooling, which overlaps with the bill complaints. a guide says the apartments have central AC.
Residents say · Google Maps reviews, live adverts: community guide
What do residents say on the plus side?
Only 1 review of 19 (2026-07) praises the building itself: clean, well maintained, spacious, convenient location, good maintenance and security. 1 review (2026-03) says the building staff are great. Other positive texts are about the rental company or generic.
Residents say · Google Maps reviews
Amenities list
Gym, large pool, children's pool and play area, covered parking, elevators, 24-hour security and CCTV, concierge, onsite maintenance, central AC, pet-friendly. One review (2026-03) says free wifi is advertised but barely works.
Reported by a site · live adverts: community guide, Google Maps reviews

Developer

Who is the developer?
Tarek Zouhair El Mdaka, per both a guide and Propsearch. Note another source also names Nakheel as developer of the wider JVC community.
Reported by a site · live adverts: community guide, propsearch.ae

Management

Who runs the building?
Not named. Reviews describe an in-house management office that also rents out units under The Icon Casa name. One review (2026-09) names a building manager by first name.
Residents say · Google Maps reviews
How do you reach them?
Not found. 3 reviews of 19 (2026-03 to 2026-09) say the management office is slow to reply or ignores queries; 1 review (2025-10) says communication is good.
Residents say · Google Maps reviews
How fast do they act?
Mostly slow: 4 reviews of 19 (2025-09 to 2026-09) say problems take days or are not solved. 2 reviews (2025-10 and 2026-09) say management is responsive. Mixed, leaning negative.
Residents say · Google Maps reviews

People

Who are my neighbours?
Not found. Our data shows 4 units for rent now and none for sale. 1 review (2026-03) mentions living here almost 2 years as a tenant.
Our data · our sales data, Google Maps reviews
Are there Airbnb or holiday lets?
Yes. Airbnb listings show furnished units under The Icon Casa Living, one with 171 reviews. A site also offers an Airbnb management guide for the tower.
Reported by a site · web search results

Parking

Resident parking
Covered parking, one reserved space per apartment, per a guide. 2 reviews of 19 (2026-09) say cars get covered in bird droppings.
Reported by a site · live adverts: community guide, Google Maps reviews
Guest parking
a guide says visitors can use public parking spaces and wait in the lobby.
Reported by a site · live adverts: community guide

Around

Entertainment within a 15-minute walk
Propsearch lists, within about 1 km: Circle Mall with Cinepolis (0.8 km), Five Jumeirah Village hotel with nightclub and restaurants (0.8 km), Holiday Inn (0.8 km), First Collection hotel (0.9 km), parks 0.2-0.4 km and a pub with ladies night at Circle Mall.
Reported by a site · propsearch.ae
Metro and public transport
a guide lists bus stops within walking distance (such as Prime Tower 1 and Westar Vista Apartments). The metro stations named (Dubai Internet City, Al Khail, Al Furjan) are under a 20-minute drive, not walking.
Reported by a site · live adverts: community guide

Parking and driving at The Icon Casa

Parking

No advert for this building gives a number of parking spaces (4 adverts read). Ask the seller or the developer how many spaces come with the home.

  • Google reviews: 2 of 19 reviews with text mention parking; 2 of them complain.
  • Street parking: paid street parking in JVC costs AED 4 an hour from 8am to 5pm and AED 6 an hour from 5pm to midnight. Zones and rules.

Source: adverts for homes in this building, read 6 to 11 Oct 2026. An advert describes one home, not the building. Parking in every JVC building.

Driving out of JVC

2.0 minutes to the nearest way out of JVC on an empty road: the Al Khail Road exit (north-west), 1.3 km by road. That is in the middle third of JVC buildings (place 257 of 722; 1 is nearest). The nearest way in is the Al Khail Road entrance (north-west), 2.7 minutes.

ToEmpty road08:00 out18:00 backWay out used
Dubai Mall22 min24 min35 minAl Khail Road (north-west)
DIFC Gate22 min25 min35 minAl Khail Road (north-west)
DXB Terminal 342 min36 min50 minAl Khail Road (north-west)
Dubai Marina Mall21 min21 min27 minAl Khail Road (west)
Mall of the Emirates14 min17 min25 minAl Khail Road (north-west)

Times with traffic are a forecast for a weekday. The time to leave the car park of the building is not included. Source: OpenStreetMap roads, 11 Oct 2026. Driving from JVC: every building.

Around The Icon Casa

Price against the nearest towers

TowerDistanceAED per sq ft, 12 months (sales)
The Icon Casa (this tower)–– (0)
Vivanti Residences102 m1,565 (35)
Sereno Residences117 m1,311 (18)
Sol Terra Casa119 m– (0)
Beverly Crown122 m– (4)
Taraf 3 Residence137 m1,432 (7)
Vitality Residence142 m1,551 (11)
Samana Waves 2153 m1,473 (7)
Oak Yard155 m1,464 (91)

Drive times: empty roads, 08:00 and 18:00

ToEmpty roadLeave 08:00Home 18:00Distance
Dubai Mall22 min24 min35 min22.1 km
DIFC Gate22 min25 min35 min22.9 km
DXB Terminal 342 min36 min50 min36.4 km
Dubai Marina Mall21 min21 min27 min15.1 km
Mall of the Emirates14 min17 min25 min11.5 km
Kite Beach19 min––17.4 km
DWC airport38 min––31.5 km

Leave at 08:00 and home at 18:00: Google traffic predictions for a Tuesday (13 Oct 2026). Empty road: OpenStreetMap routing. "Home 18:00" is the drive back from that place.

Shops, food and services

In the building (7)What it isFrom the doorGoogle rating
ProStor.aeGrocery Store11 m4.7 (83)
Bella Fleur Floral Boutique | Flower/Bouquets Same-Day Delivery in DubaiFlorist18 m4.8 (65)
DP CurtainsGeneral Contractor12 m5 (14)
Noona Beauty SalonBeauty Salon20 m4.4 (311)
IQOS & VAPE EMIRATESStore55 m2.6 (10)
Musk Barbershop JVCBarber shop7 m4.8 (256)
EA BarbarshopBarber shop14 m–
Food and drink within 300 m: 20+
Red Moon Indian RestaurantIndian Restaurant74 m4.8 (54)
HffIce Cream Shop84 m–
Madina Al barsha resturantAsian Restaurant84 m2 (4)
yash hospitality solutionRestaurant84 m–
Sugar CrushBakery84 m–
Jumeirah Village CircleIndian Restaurant84 m5 (5)
McAmerican Restaurant84 m–
COLLINS DELICIOUS FOODAfrican Restaurant84 m4.5 (2)
Spot Burger CafeteriaCafe85 m4.3 (12)
Afromama's Kitchen DubaiAfrican Restaurant99 m3.2 (21)
Groceries and daily shops within 300 m: 18
KATRINA STORE - AL WASEEM (JVC)Convenience Store45 m4 (108)
Grandex marketGrocery Store84 m–
Berries mini martSupermarket84 m4 (1)
Al Marina marketGrocery Store84 m–
Healthy puppetPet Store84 m5 (3)
Greens Minimart -Golden HomeSupermarket84 m1.5 (2)
Mish mish SupermarketSupermarket88 m4 (33)
TalalGrocery Store99 m–
TudoGrocery Store99 m–
Pet HavenPet Store99 m5 (1)
Other shops within 300 m: 14
Satar Dubai Custom CurtainsStore27 m5 (5)
Curtains Dubai DecorHome Goods Store30 m5 (5)
Balloons GaloreHome Goods Store42 m4.8 (4)
Forklift rental service asimSuppliers78 m4.8 (5)
IN AccessoriesStore84 m–
KH carpet furniture wholesaleFurniture Store84 m–
Satin Swirl Dance Shoes DubaiShoe Store84 m5 (2)
men ard cielStore84 m–
Moroccan WonderzStore84 m–
Layers of LoveDessert Shop84 m–
Services within 300 m: 19+
Hanike-ni-Dubai braidsHair Salon84 m4.9 (11)
Raj Fitness ProfessionalFitness center84 m5 (1)
Tresor Luxury HairsBeauty Salon84 m–
Salon barber shopHair Salon84 m–
FitSpaceFitness center84 m–
B beautyBeauty Salon84 m–
ArinaChild Care Agency84 m–
evolve gents salonBarber shop84 m5 (2)
Al Bariq Ladies SalonBeauty Salon95 m4.6 (101)
The_rubys_ touchSuppliers99 m4.2 (5)
Schools and nurseries within 1.5 km: 14
Shehab AcademySchool396 m5 (1)
Erudio Early Childhood CenterPreschool404 m4.8 (68)
IT'S A MUSIC ROOMSchool462 m5 (1)
SwimioSchool521 m–
Little Wonders Nursery Dubai JVCPreschool584 m4.9 (180)
Diamond views 2, Villa 8High school590 m–
Star smiles NurseryPreschool608 m5 (11)
Kids World Nursery in JVC DubaiPreschool721 m4.6 (61)
Green Roots Nursery DubaiPreschool743 m4.5 (107)
Skateraati - Jumeirah Village Circle (JVC)School749 m5 (1)

Source: Google Maps, read 27 Oct 2026. Straight-line distance from the tower. Each list shows the 10 nearest. Open the name to see it on Google Maps.

Own a unit here?

Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.

Method, sources and what we did not find

  • Sales: unit-level Dubai Land Department sale records, 2020 to 24 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
  • Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
  • Residents and building facts: Google Maps reviews and guide pages (live adverts: community guide, propsearch.ae), read by an AI model on 27 Oct 2026 with a fixed question list. A script checks that each answer names its source.
  • Nobody visited the tower. Every fact is from a document, a map or a resident's review.
  • Checked, not found for this tower: sales, a floor plan document, unit positions on a floor, the side and view of each unit.

Corrections

Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.

Change log: 27 Oct 2026 first build of this page. No correction yet.

DaliaAIAsk DaliaAI analyst

Rental data (signed rents, renewals, asking against signed): RENT DUBAI, our sister site for tenants, from Dubai Land Department Ejari leases.