Pure Luxury LivingCompletedtoo few sales for a price per sq ft
Sales alert
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Mixed-use tower, with 3 floors and 0 resales since 2020

Pure Luxury Living, Jumeirah Village Circle

Pure Luxury Living, Jumeirah Village Circle

No price is given for this tower because there are too few recent sales to base one on. 0 market sales in the 12 months to 24 Oct 2026; 0 sales on record since 2020. A median needs at least 5.

The market says
Too few sales on record to say.
James Paul Booth
The agent's view
“There are too few recent sales in Pure Luxury Living for me to quote a return. I would price it from the last sale of the same layout, and I would not pay more for a promise.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page

James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.

Renting, or buying to let? Signed rents across the area: rent prices on RENT DUBAI →
Size
3 floors
Google rating
4.5 (4 ratings)
Shops and food
9 places to eat within 300 m
AIWritten by Dalia, an AI data analyst. Data to 24 Oct 2026. Built 27 Oct 2026.

Pictures of Pure Luxury Living

Street view of white and charcoal townhouse blocks
Street view of white and charcoal townhouse blocks
Photo: propsearch.ae

1 picture of this building: photos. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.

From the developer: the developer

What the developer publishes about Pure Luxury Living. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.

Checked, not found: artist's impressions, floor plans, a video, a brochure or other PDF, facts we could check. We searched the developer site and the web on 12 Oct 2026. Ask the developer for the latest brochure and floor plans.

Street view of Pure Luxury Living

The street outside, live from Google, about 2 m from the building. Drag to look around.

Imagery: Google Street View · Open in Google Maps

Pure Luxury Living on the map

Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.

The map loads when you reach it.

3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.

Resale and off-plan prices by bedroom

Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 24 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.

Type
No sales and no listings.

Rents in this table are asking rents (adverts). The yield in the headline is the signed Ejari rent divided by the median resale price, before service charge.

Sales we leave out of every median, count and chart (0 of 0 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.

Too few resale sales to state a yearly change

0 resale sales in the last 12 months and 0 in the 12 months before. Each period needs at least 5.

Too few quarters with sales to draw a chart.

Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales.

The official record

Checked, not found. We could not match this tower to a building name in the Dubai Land Department register, so sales before 2020, offices, shops, mortgages and gifts are not shown.

Get a message when something changes in Pure Luxury Living
Sales, price cuts, new adverts, rents and news, on WhatsApp. You choose what and how often.
Sales alert

Which side faces what

The direction of each landmark from Pure Luxury Living, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.

SideWhat lies that way
NorthBinghatti Grove, a tower 102 m away · Burj Al Arab and the sea 9.8 km · Sheikh Zayed Road 15.4 km · Burj Khalifa 16.4 km · Jumeirah beach and the sea 16.5 km · DIFC 18.2 km
North-eastMeydan racecourse 13.6 km · Dubai Design District 16.4 km · Dubai Creek and Ras Al Khor 18.8 km
EastMirabella 3, a tower 77 m away · Hessa Views, a tower 126 m away
South-eastBinghatti Aurora, a tower 111 m away · Joudi Residence, a tower 125 m away
South-westVenus Residence, a tower 37 m away · Venus 1, a tower 53 m away · Mirabella 7, a tower 77 m away
WestAl Manal La Rose, a tower 37 m away · Westar Casablanca, a tower 123 m away · Tower B2, a tower 140 m away · Dubai Marina skyline 8.3 km

The building: 7 of 53 questions answered

Each answer names its source. Questions with no answer are listed as "checked, not found" so you know we looked.

Floors
3
Unit mix
Townhouse row (villas), e.g. a 4-bed villa with 3,190 sq ft built-up on a 3,366 sq ft plot appears in a rental listing

Where sources disagree

No conflict found between sources.

Watch-outs

Small apartments
Not found. This is a townhouse row, not an apartment block. One rental listing shows a 4-bed villa of 3,190 sq ft built-up, per search results.
Reported by a site · live adverts: community guide, web search results

Building

Floors, apartments and completion year
Propsearch lists 3 storeys, status Complete, construction began in 2022. Number of units and completion year: Not found.
Reported by a site · live adverts: community guide
Amenities list
Not found for the building itself. Nearby, Propsearch lists Markh Park 0.2 km, Halool Park 0.4 km, Helios Fitness Club 0.2 km and Circle Mall with a cinema 0.9 km.
Reported by a site · live adverts: community guide

Developer

Delivery record (on time or late)
Not found. Only that construction began in 2022 and the status is Complete.
Reported by a site · live adverts: community guide

Management

People

Who are my neighbours?
Not found. Rental listings suggest some homes are let on 12-month contracts, but there is no profile of residents.
Reported by a site · web search results

Parking

Around

Entertainment within a 15-minute walk
Propsearch lists Circle Mall with Cinepolis cinema 0.9 km away, Slainte and McCafferty's at Circle Mall 0.9 km, Gloria H.E. Hotel Apartments with Adam's Beer Kitchen and Luces restaurant 0.3 km, and Helios Fitness Club 0.2 km. Parks are 0.2-0.4 km away.
Reported by a site · live adverts: community guide
Metro and public transport
Not found. Propsearch gives only car drive times, e.g. about 31 minutes to Dubai International Airport and about 25 minutes to Dubai Mall.
Reported by a site · live adverts: community guide

Parking and driving at Pure Luxury Living

Parking

No advert for this building gives a number of parking spaces (0 adverts read). Ask the seller or the developer how many spaces come with the home.

  • Street parking: paid street parking in JVC costs AED 4 an hour from 8am to 5pm and AED 6 an hour from 5pm to midnight. Zones and rules.

Source: adverts for homes in this building, read 6 to 11 Oct 2026. An advert describes one home, not the building. Parking in every JVC building.

Driving out of JVC

4.2 minutes to the nearest way out of JVC on an empty road: the Hessa Street exit (north-east), 1.8 km by road. That is in the farthest third of JVC buildings (place 656 of 722; 1 is nearest). The nearest way in is the Hessa Street entrance (east), 1.6 minutes.

ToEmpty road08:00 out18:00 backWay out used
Dubai Mall25 min28 min32 minAl Khail Road (north-west)
DIFC Gate24 min30 min32 minAl Khail Road (north-west)
DXB Terminal 344 min42 min48 minAl Khail Road (north-west)
Dubai Marina Mall23 min23 min25 minAl Khail Road (west)
Mall of the Emirates16 min21 min23 minAl Khail Road (north-west)

Times with traffic are a forecast for a weekday. The time to leave the car park of the building is not included. Source: OpenStreetMap roads, 11 Oct 2026. Driving from JVC: every building.

Around Pure Luxury Living

Price against the nearest towers

TowerDistanceAED per sq ft, 12 months (sales)
Pure Luxury Living (this tower)–– (0)
Venus Residence37 m– (0)
Mirabella 777 m– (2)
Mirabella 377 m– (0)
Binghatti Grove102 m1,892 (63)
Binghatti Aurora111 m1,528 (70)
Westar Casablanca123 m– (0)
Joudi Residence125 m– (1)
Samana Manhattan 2151 m– (2)

Drive times: empty roads, 08:00 and 18:00

ToEmpty roadLeave 08:00Home 18:00Distance
Dubai Mall25 min28 min32 min23.3 km
DIFC Gate24 min30 min32 min24.1 km
DXB Terminal 345 min42 min48 min37.6 km
Dubai Marina Mall23 min23 min25 min16.0 km
Mall of the Emirates16 min21 min23 min12.7 km
Kite Beach22 min––18.6 km
DWC airport38 min––31.5 km

Leave at 08:00 and home at 18:00: Google traffic predictions for a Tuesday (13 Oct 2026). Empty road: OpenStreetMap routing. "Home 18:00" is the drive back from that place.

Shops, food and services

Google Maps lists no shop or restaurant at this address.

Food and drink within 300 m: 9
OvenHugs BakeryBakery140 m2.8 (5)
Chatori Gali EXPRESS - JVCIndian Restaurant160 m3.7 (3)
FoodRevooRestaurant294 m–
Stop&GoRestaurant294 m–
شواية تشيكنBarbecue Restaurant294 m–
CafeRestaurant294 m–
Salem llcRestaurant294 m5 (1)
كفكنفاCoffee Shop294 m5 (1)
Remraam communityRestaurant294 m–
Groceries and daily shops within 300 m: 8
aswaaq mart -JVCSupermarket162 m3.5 (64)
MEDON PHARMACY - Pulse Life, JVCPharmacy192 m4.6 (60)
Paws Up Pet Grooming & Pet Shop – JVC DubaiPet Care210 m4.6 (208)
Life Pharmacy LLC - Life Pharmacy 85Pharmacy238 m4.9 (254)
Greens Mini MartGrocery Store268 m3.9 (59)
النهدة 1Discount Supermarket280 m4.6 (9)
Renee SupermarketGrocery Store285 m3.7 (154)
African + Eastern JVC 2Liquor Store293 m5 (230)
Other shops within 300 m: 11
BHMS Home MaintenanceGeneral Contractor136 m5 (3)
EZY AUTO ACCESSORIESStore143 m4.9 (457)
IANAStore217 m–
Cortina Blinds and CurtainsHome Goods Store238 m2.6 (7)
SM GULF BUILDING MATERIALS JVCBuilding Materials Store240 m4.6 (38)
AKSA Trade Auto Spare Parts & AccessoriesWholesaler243 m3.4 (24)
Beauty & BeyondStore256 m4.5 (2)
Biju NellangaraFurniture Store269 m–
fireflyStore294 m–
Oragami shopStore294 m–
Services within 300 m: 18
Head Shapez Gents SalonBarber shop135 m4.7 (108)
Perfect wash laundryLaundry161 m3.8 (66)
Beutics Home Massage DubaiMassage176 m4.9 (228)
The Wellness Haven Spa & Massage Center JVCSpa181 m5 (799)
Grand Spa & Massage Center JVCMassage spa187 m4.2 (5)
Home Massage Dubai Relax bodySpa189 m5 (4)
Black Star SPASpa192 m3.7 (11)
Serenity Spa JVCMassage spa204 m4.1 (53)
Ava Jolle Beauty SalonBeauty Salon204 m3.5 (11)
Lulú NailsNail Salon209 m5 (16)
Schools and nurseries within 1.5 km: 9

Source: Google Maps, read 27 Oct 2026. Straight-line distance from the tower. Each list shows the 10 nearest. Open the name to see it on Google Maps.

Own a unit here?

Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.

Method, sources and what we did not find

  • Sales: unit-level Dubai Land Department sale records, 2020 to 24 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
  • Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
  • Residents and building facts: Google Maps reviews and guide pages (Building guide from live adverts (facts and resident opinions; rewrite in your own words; cite as "live adverts")., live adverts: community guide, propsearch.ae), read by an AI model on 27 Oct 2026 with a fixed question list. A script checks that each answer names its source.
  • Nobody visited the tower. Every fact is from a document, a map or a resident's review.
  • Checked, not found for this tower: sales, live listings, a floor plan document, unit positions on a floor, the side and view of each unit, the developer.

Corrections

Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.

Change log: 27 Oct 2026 first build of this page. No correction yet.

DaliaAIAsk DaliaAI analyst

Rental data (signed rents, renewals, asking against signed): RENT DUBAI, our sister site for tenants, from Dubai Land Department Ejari leases.