Luce, Palm Jumeirah
An apartment in Luce sold for about AED 4,081 per sq ft in 2023
Median of 35 apartment sales in 2023, median price AED 10,524,000. Source: Dubai Land Department register, to 12 Feb 2026. 4 market sales in the 12 months to 22 Oct 2026; 46 sales on record since 2023. That is too few for a home price.
- The market says
- 47 registered sales since 2014 at AED 4,081 per sq ft (2023); 2 homes for sale now.
“Luce is off-plan, so no owner has sold a completed home here yet. I see no sale here in the last 90 days. I would wait, or buy a completed home next door where the record is clear.”
James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.
- Official record
- 47 registered sales since 2014: 45 apartment, 2 other
Luce on the map
Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.
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3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.
Construction progress: not found
We found no public progress record for this tower. Ask the developer for the latest inspection report from the Land Department.
Payment plan: not found
We checked the pages we hold for this tower and found no payment plan that passed our checks. We do not guess one. Ask the developer for the current plan.
Resale and off-plan prices by bedroom
Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 22 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.
| Type | Off-plan: sold | Median asking |
|---|---|---|
| 3-bed | under 5 (3) | – (1) |
| 4-bed | under 5 (1) | – (1) |
Rents are asking rents, not registered contracts. Yield = asking rent divided by the median resale price, before service charge.
Sales we leave out of every median, count and chart (2 of 46 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (2). They stay in the list below with a label.
Too few off-plan sales to state a yearly change
4 off-plan sales in the last 12 months and 3 in the 12 months before. Each period needs at least 5.
Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales. Off-plan sales are 100% of all sales in this tower, so the early quarters show launch prices.
Every sale since 2023: 46 sales of 38 units
Newest first. Each sale is marked Resale or Off-plan. The last column shows the change from the same unit's sale before.
| Unit | Type | Sq ft | Price | AED per sq ft | Date | Market | Against the sale before |
|---|---|---|---|---|---|---|---|
| 101 | 3-bed | 3,456 | AED 11,300,000 | 3,270 | 30 Jan 2026 | Off-plan | |
| 804 | 4-bed | 4,144 | AED 17,800,000 | 4,295 | 10 Dec 2025 | Off-plan, sold again | +3% from AED 17.33m in 2023 |
| 201 | 3-bed | 2,349 | AED 9,800,000 | 4,171 | 20 Nov 2025 | Off-plan, sold again | +6% from AED 9.27m in 2023 |
| 102 | 3-bed | 2,770 | AED 11,000,000 | 3,971 | 29 Oct 2025 | Off-plan, sold again | +0% from AED 10.96m in 2023 |
| 701 | 3-bed | 2,313 | AED 10,185,000 | 4,403 | 19 Jun 2025 | Off-plan, sold again | +3% from AED 9.90m in 2023 |
| 601 | 3-bed | 2,387 | AED 9,800,000 | 4,105 | 29 May 2025 | Off-plan, sold again | +2% from AED 9.58m in 2023 |
| 203 | 3-bed | 2,601 | AED 10,477,174 | 4,028 | 10 Apr 2025 | Off-plan, sold again | +4% from AED 10.04m in 2023 |
| 605 | 3-bed | 2,642 | AED 13,500,000 | 5,110 | 20 Jun 2024 | Off-plan, sold again | +24% from AED 10.93m in 2023 |
| 505 | 3-bed | 2,514 | AED 12,500,000 | 4,972 | 1 Apr 2024 | Off-plan, sold again | +16% from AED 10.78m in 2023 |
| G01 | 4-bed | 8,298 | AED 40,000,000 | 4,820 | 23 Feb 2024 | Off-plan | size does not fit the recorded type |
| 704 | 4-bed | 3,631 | AED 15,578,000 | 4,290 | 26 Oct 2023 | Off-plan | |
| 900 | 4-bed | 10,182 | AED 47,650,000 | 4,680 | 21 Aug 2023 | Off-plan | size does not fit the recorded type |
| 203 | 3-bed | 2,601 | AED 10,042,000 | 3,860 | 14 Aug 2023 | Off-plan | |
| 701 | 3-bed | 2,313 | AED 9,896,000 | 4,278 | 14 Jul 2023 | Off-plan | |
| 403 | 3-bed | 2,545 | AED 10,543,000 | 4,143 | 9 Jun 2023 | Off-plan | |
| 504 | 4-bed | 3,572 | AED 15,341,000 | 4,295 | 31 May 2023 | Off-plan | |
| 402 | 2-bed | 1,860 | AED 6,849,000 | 3,683 | 31 May 2023 | Off-plan | |
| 102 | 3-bed | 2,770 | AED 10,960,000 | 3,957 | 25 May 2023 | Off-plan | |
| 703 | 3-bed | 2,492 | AED 10,673,000 | 4,282 | 25 May 2023 | Off-plan | |
| 501 | 3-bed | 2,277 | AED 9,515,000 | 4,179 | 25 May 2023 | Off-plan | |
| 205 | 3-bed | 2,548 | AED 10,524,000 | 4,130 | 23 May 2023 | Off-plan | |
| 702 | 2-bed | 1,862 | AED 6,942,000 | 3,729 | 23 May 2023 | Off-plan | |
| 503 | 3-bed | 2,469 | AED 10,290,000 | 4,168 | 22 May 2023 | Off-plan | |
| 201 | 3-bed | 2,349 | AED 9,269,000 | 3,945 | 15 May 2023 | Off-plan | |
| 705 | 3-bed | 2,549 | AED 10,706,000 | 4,200 | 10 May 2023 | Off-plan | |
| 303 | 3-bed | 2,448 | AED 9,829,000 | 4,014 | 9 May 2023 | Off-plan | |
| 302 | 2-bed | 1,861 | AED 6,818,000 | 3,663 | 9 May 2023 | Off-plan | |
| 202 | 2-bed | 1,879 | AED 6,787,000 | 3,613 | 8 May 2023 | Off-plan | |
| 804 | 4-bed | 4,144 | AED 17,334,000 | 4,183 | 8 May 2023 | Off-plan | |
| 601 | 3-bed | 2,387 | AED 9,579,000 | 4,013 | 8 May 2023 | Off-plan | |
| 404 | 4-bed | 3,657 | AED 15,984,570 | 4,371 | 27 Apr 2023 | Off-plan | |
| 301 | 3-bed | 2,374 | AED 9,444,000 | 3,979 | 27 Apr 2023 | Off-plan | |
| 401 | 3-bed | 2,426 | AED 9,486,000 | 3,911 | 26 Apr 2023 | Off-plan | |
| 602 | 2-bed | 1,860 | AED 6,912,000 | 3,715 | 25 Apr 2023 | Off-plan | |
| 801 | 3-bed | 2,725 | AED 10,295,000 | 3,778 | 25 Apr 2023 | Off-plan | |
| 603 | 3-bed | 2,509 | AED 10,088,000 | 4,021 | 25 Apr 2023 | Off-plan | |
| 803 | 4-bed | 3,669 | AED 15,704,000 | 4,280 | 24 Apr 2023 | Off-plan | |
| 802 | 2-bed | 2,488 | AED 8,200,000 | 3,296 | 24 Apr 2023 | Off-plan | |
| 604 | 4-bed | 3,630 | AED 15,505,000 | 4,272 | 24 Apr 2023 | Off-plan | |
| 204 | 4-bed | 3,650 | AED 15,957,000 | 4,372 | 24 Apr 2023 | Off-plan | |
| 305 | 3-bed | 2,562 | AED 10,659,000 | 4,160 | 24 Apr 2023 | Off-plan | |
| 605 | 3-bed | 2,642 | AED 10,927,000 | 4,136 | 24 Apr 2023 | Off-plan | |
| 502 | 2-bed | 1,862 | AED 6,679,000 | 3,588 | 18 Apr 2023 | Off-plan | |
| 405 | 3-bed | 2,577 | AED 10,748,000 | 4,171 | 18 Apr 2023 | Off-plan | |
| 505 | 3-bed | 2,514 | AED 10,780,000 | 4,288 | 18 Apr 2023 | Off-plan | |
| 304 | 4-bed | 3,529 | AED 15,658,000 | 4,438 | 17 Apr 2023 | Off-plan |
The official record: 47 registered sales since 2014
Dubai Land Department register for "LUCE", 14 Aug 2014 to 12 Feb 2026: 45 apartment, 2 other sales, plus 1 gifts. This source has every year and every unit type, but no unit numbers.
| Year | Apartments: sales | AED per sq ft |
|---|---|---|
| 2026 | 1 | – |
| 2025 | 6 | 4,138 |
| 2024 | 3 | 4,972 |
| 2023 | 35 | 4,081 |
| 2022 | – | – |
| 2014 | – | – |
Median AED per sq ft is shown for 3 or more sales in a year. 45 of these sales were off-plan and 2 were of completed units. What our unit list above does not have: sales before 2020; mortgages and gifts. For homes from 2020 to 12 Feb 2026 the register has 45 sales and our unit list has 46.
Sales, price cuts, new adverts and news, on WhatsApp. You choose what and how often.
Which side faces what
The direction of each landmark from Luce, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.
| Side | What lies that way |
|---|---|
| North-east | Jumeirah beach and the sea 12.0 km · Sheikh Zayed Road 13.1 km · Burj Khalifa 14.3 km · DIFC 15.7 km |
| East | Ocean House, a tower 115 m away · Serenia Residences East, a tower 147 m away · Burj Al Arab and the sea 3.6 km · Meydan racecourse 15.2 km · Dubai Design District 16.0 km · Dubai Creek and Ras Al Khor 19.6 km |
| South-east | Serenia Residences West, a tower 133 m away · Serenia Residences The Palm, a tower 144 m away |
| South | Dubai Marina skyline 6.0 km |
No resident reviews: the tower is not built
Nobody lives in Luce yet, so there is nothing a resident can tell you. Reviews you see elsewhere under this name are about the sales office, the developer or another building. What we can show is below: what the developer and the documents say about the project. We add resident reviews after handover.
The project: what the developer and the documents say
The tower is not complete, so these are plans and claims, not facts you can check on site. Each one names its source.
Where sources disagree
No conflict found between sources.
Around Luce
Price against the nearest towers
| Tower | Distance | AED per sq ft, 12 months (sales) |
|---|---|---|
| Luce (this tower) | – | – (4) |
| Ocean House | 115 m | 5,267 (5) |
| Serenia Residences West | 133 m | 3,637 (5) |
| Serenia Residences East | 147 m | 3,909 (9) |
| Serenia Residences North | 209 m | – (4) |
| Royal Amwaj Residences North | 275 m | 2,375 (24) |
| Royal Amwaj Residences South | 689 m | 2,211 (10) |
| Azizi Mina | 736 m | 2,093 (14) |
| Armani Beach Residences | 766 m | – (3) |
Drive times with no traffic
| To | Time | Distance |
|---|---|---|
| Dubai Mall | 35 min | 29.7 km |
| DIFC Gate | 34 min | 30.5 km |
| DXB Terminal 3 | 60 min | 47.8 km |
| Dubai Marina Mall | 26 min | 15.3 km |
| Mall of the Emirates | 26 min | 16.8 km |
| Kite Beach | 31 min | 20.2 km |
| DWC airport | 55 min | 47.8 km |
OSRM routing on OpenStreetMap roads. Real times in traffic are longer.
Own a unit here?
Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.
Method, sources and what we did not find
- Sales: unit-level Dubai Land Department sale records, 17 Apr 2023 to 22 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
- Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
- Residents and building facts: Google Maps reviews and guide pages (Building guide from live adverts (facts and resident opinions; rewrite in your own words; cite as "live adverts")., Resident and public material found on the open web (one passage per block; source and date under each)., live adverts: community guide), read by an AI model on 26 Oct 2026 with a fixed question list. A script checks that each answer names its source.
- Nobody visited the tower. Every fact is from a document, a map or a resident's review.
- Checked, not found for this tower: a Google Maps place, resident reviews, guides, a floor plan document, unit positions on a floor, the side and view of each unit, building facts, the developer, a licensed photo.
Corrections
Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.
Change log: 26 Oct 2026 first build of this page. No correction yet.
Other towers in Palm Jumeirah
Luce is one of 100 buildings and building groups with a page in Palm Jumeirah. Developer: Taraf, with 6 towers on BUY DUBAI. Towers of the same type and price band come first.
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