Brand Centro, Al Satwa · by EMS Real Estate Development
An apartment in Brand Centro sold for about AED 2,158 per sq ft in 2025
Median of 10 apartment sales in 2025, median price AED 1,574,659. Source: Dubai Land Department register, to 12 Feb 2026. 0 market sales in the 12 months to 22 Oct 2026; 10 sales on record since 2025. That is too few for a home price.
- The developer says
- Brand Centro balances comfort with sustainability, with eco-friendly living that keeps elegance, according to brochure text repeated on the page. As given on propsearch.ae
- The market says
- 12 registered sales since 2017 at AED 2,158 per sq ft (2025).
“Brand Centro is off-plan, due in 2026, so no owner has sold a completed home here yet. I see no sale here in the last 90 days. I would wait, or buy a completed home next door where the record is clear.”
James is the human, licensed broker. Dalia, in the yellow bar, is the AI analyst.
- Official record
- 12 registered sales since 2017: 10 apartment, 2 other
- Size
- 56 units
- Service charge
- AED 15 per sq ft a year
Pictures of Brand Centro
Render: propsearch.ae
Render: propsearch.ae
Render: propsearch.ae
5 pictures of this building: developer renders. Each shows its source; select one to open it there. A drawing is made by BUY DUBAI from real pictures and is marked as a drawing.
Other towers in Jumeirah Garden City
Brand Centro is in Jumeirah Garden City, Al Satwa. Sold prices and sales for the other towers with a page:
- 171 Garden Heights prices and sales
- Alba Tower prices and sales
- Arista One prices and sales
- BQ Residence prices and sales
- Coral by Vision prices and sales
- DGM Vision prices and sales
- Diamond Building prices and sales
- Elemental 22 prices and sales
- Elmora prices and sales
- Enso Amber prices and sales
- Enso Jade prices and sales
- Evergr1n House prices and sales
- Evergrin House 2 prices and sales
- Garden City 2 prices and sales
- Grandala prices and sales
- Holm One prices and sales
- Hyde Walk prices and sales
- Jad 288 Building 2 prices and sales
- Jad 288 Building 3 prices and sales
- Jardin Astral prices and sales
- Koro One prices and sales
- Linea by Holm prices and sales
- Olivia Gardens Residence prices and sales
- Onaya Residence by Kaya prices and sales
- Purvanchal Triana Residences prices and sales
- Rabdan Gardens prices and sales
- Rose Gardens 1 prices and sales
- Solaire 15 prices and sales
- Stamn One prices and sales
- The Elysian prices and sales
- Trillium Heights prices and sales
- Vibe Building 1 prices and sales
- Vibe Building 2 prices and sales
- Villea West prices and sales
- Waha Living prices and sales
- West 5 Residences prices and sales
- Whitestone Residence prices and sales
From the developer: EMS Real Estate Development
What EMS Real Estate Development publishes about Brand Centro. Pictures are the developer's artist's impressions, not photos of the building. Each fact shows where it comes from; a fact read from the developer's text is checked word for word.
Checked, not found: artist's impressions, floor plans, a video, a brochure or other PDF, facts we could check. We searched the developer site and the web on 13 Oct 2026. Ask EMS Real Estate Development for the latest brochure and floor plans.
Street view of Brand Centro
The street outside, live from Google, about 131 m from the building. Drag to look around.
Imagery: Google Street View · Open in Google Maps
Brand Centro on the map
Three views of the same place, from the same direction. The other towers we cover are on all three: click one to open its page.
The map loads when you reach it.
3D: AI picture models of our towers (height and position from the map, detail approximate) and blocks from OpenStreetMap heights.
Construction progress: not found
We found no public progress record for this tower. Ask the developer for the latest inspection report from the Land Department.
Payment plan: not found
We checked the pages we hold for this tower and found no payment plan that passed our checks. We do not guess one. Ask the developer for the current plan.
Resale and off-plan prices by bedroom
Resale = a completed home sold on. Off-plan = a home sold before the tower is complete, by the developer or by an earlier buyer (a Land Department "delayed sell"). The two are different markets, so we never mix them in one price. Sold = median price of sales in the 12 months to 22 Oct 2026. Asking and rent = live listings on 7 Oct 2026. Counts are in brackets. A median needs 5 sales or 3 listings.
| Type | ||||||||
|---|---|---|---|---|---|---|---|---|
| No sales and no listings. | ||||||||
Rents are asking rents, not registered contracts. Yield = asking rent divided by the median resale price, before service charge.
Sales we leave out of every median, count and chart (0 of 10 here): bulk transfers, meaning 5 or more completed homes sold within two days at prices per sq ft within 25% of each other (0); a sale at exactly the same price as that unit's sale before (0); a size more than 1.6 times the usual size for the recorded type, or a "studio" above 750 sq ft (0). They stay in the list below with a label.
Off-plan price per sq ft by quarter
The tower has too few resale sales for a trend (0 in the last 12 months), so the chart shows the off-plan sales.
Bars: median AED per sq ft by quarter. Blue line and blue numbers under the bars: number of sales in the quarter. Last 16 quarters at most. Grey bars have fewer than 3 sales. Off-plan sales are 100% of all sales in this tower, so the early quarters show launch prices.
Every sale since 2025: 10 sales of 10 units
Newest first. Each sale is marked Resale or Off-plan. The last column shows the change from the same unit's sale before.
| Unit | Type | Sq ft | Price | AED per sq ft | Date | Market |
|---|---|---|---|---|---|---|
| 401 | 2-bed | 940 | AED 1,860,000 | 1,978 | 23 Aug 2025 | Off-plan |
| 301 | 2-bed | 940 | AED 1,850,000 | 1,967 | 22 Aug 2025 | Off-plan |
| 704 | Studio | 383 | AED 1,031,949 | 2,692 | 3 Jun 2025 | Off-plan |
| 703 | Studio | 378 | AED 1,031,949 | 2,733 | 3 Jun 2025 | Off-plan |
| 706 | 1-bed | 759 | AED 1,644,168 | 2,167 | 3 Jun 2025 | Off-plan |
| 705 | Studio | 396 | AED 1,092,330 | 2,758 | 30 May 2025 | Off-plan |
| 702 | 2-bed | 1,097 | AED 2,266,506 | 2,066 | 30 May 2025 | Off-plan |
| 707 | 1-bed | 688 | AED 1,505,150 | 2,187 | 29 May 2025 | Off-plan |
| 701 | 2-bed | 939 | AED 1,974,296 | 2,102 | 28 May 2025 | Off-plan |
| 607 | 1-bed | 689 | AED 1,480,000 | 2,149 | 12 May 2025 | Off-plan |
The official record: 12 registered sales since 2017
Dubai Land Department register for "BRAND CENTRO", 3 Aug 2017 to 12 Feb 2026: 10 apartment, 2 other sales. This source has every year and every unit type, but no unit numbers.
| Year | Apartments: sales | AED per sq ft |
|---|---|---|
| 2025 | 10 | 2,158 |
| 2023 | – | – |
| 2017 | – | – |
Median AED per sq ft is shown for 3 or more sales in a year. 10 of these sales were off-plan and 2 were of completed units. What our unit list above does not have: sales before 2020; mortgages and gifts. For homes from 2020 to 12 Feb 2026 the register has 10 sales and our unit list has 10.
Sales, price cuts, new adverts and news, on WhatsApp. You choose what and how often.
Which side faces what
The direction of each landmark from Brand Centro, and the towers within 150 m that can stand in the way. What a home really sees depends on its floor and its side of the building. We do not have the unit positions for this tower yet, so we cannot tell you the view of one unit.
| Side | What lies that way |
|---|---|
| North | Elysium Residence 2, a tower 62 m away · Elysium 1, a tower 100 m away · Jumeirah Garden Building 3, a tower 123 m away |
| North-east | Whitestone Residence, a tower 50 m away |
| East | Al Salam building, a tower 87 m away |
| South-east | Enso Jade, a tower 39 m away · DIFC 1.1 km · Dubai Design District 4.4 km · Dubai Creek and Ras Al Khor 7.0 km |
| South | The Key by Homedge, a tower 62 m away · Axilla by Homedge, a tower 86 m away · Square 334, a tower 89 m away · Burj Khalifa 2.5 km · Sheikh Zayed Road 3.4 km · Meydan racecourse 7.6 km |
| South-west | Dhana 1, a tower 96 m away · Jumeirah beach and the sea 3.8 km · Burj Al Arab and the sea 12.4 km · Dubai Marina skyline 20.5 km |
| North-west | Devini 2, a tower 42 m away · The Muse 45, a tower 107 m away |
No resident reviews: the tower is not built
Nobody lives in Brand Centro yet, so there is nothing a resident can tell you. Reviews you see elsewhere under this name are about the sales office, the developer or another building. What we can show is below: what the developer and the documents say about the project. We add resident reviews after handover.
The project: what the developer and the documents say
The tower is not complete, so these are plans and claims, not facts you can check on site. Each one names its source.
- Developer
- EMS Real Estate Development
- Handover due
- 2026
- Apartments
- 56
- Service charge
- AED 15 per sq ft a year
- Unit mix
- Studios, 1-bedroom and 2-bedroom apartments
Amenities: 24-hour reception, 24-hour security, gym, swimming pool (rooftop, per Binayah and Harper Wellington), children's play area (Harper Wellington only), parking
Where sources disagree
- Starting price: AED 981k-982k (Propsearch, Harper Wellington) vs AED 1,021,054 (House & Hedges); a Vidabricks search results shows AED 82,000,000, likely an error.
- Amenities: Propsearch lists no rooftop pool, while Binayah and Harper Wellington say rooftop; Harper Wellington lists spa rooms, jogging trails and garden not found elsewhere.
- Payment plan: 60/40 (Harper Wellington) vs 30/70 (Vidabricks search results).
Building
Floors, apartments and completion year
Amenities list
Developer
Who is the developer?
Finishes
Delivery record (on time or late)
Around
What is being built next to it?
Entertainment within a 15-minute walk
Around Brand Centro
Price against the nearest towers
| Tower | Distance | AED per sq ft, 12 months (sales) |
|---|---|---|
| Brand Centro (this tower) | – | – (0) |
| Enso Jade | 39 m | 2,153 (103) |
| Whitestone Residence | 50 m | 2,031 (14) |
Drive times with no traffic
| To | Time | Distance |
|---|---|---|
| Dubai Mall | 9 min | 5.4 km |
| DIFC Gate | 8 min | 6.1 km |
| DXB Terminal 3 | 32 min | 19.7 km |
| Dubai Marina Mall | 23 min | 22.1 km |
| Mall of the Emirates | 17 min | 15.8 km |
| Kite Beach | 14 min | 10.7 km |
| DWC airport | 53 min | 54.6 km |
OSRM routing on OpenStreetMap roads. Real times in traffic are longer.
Own a unit here?
Ask for a report on your unit: its sales history, the same type's sales in the last 12 months and the homes for sale against it. A licensed partner agent, named on the report with the registration number, sends it. BUY DUBAI is not a broker and takes no part in the sale.
Method, sources and what we did not find
- Sales: unit-level Dubai Land Department sale records, 12 May 2025 to 22 Oct 2026, checked by year against Dubai Land Department open data. Our unit list does not hold every sale, so some sales are missing.
- Listings: one snapshot, 7 Oct 2026. Asking prices and asking rents.
- Residents and building facts: Google Maps reviews and guide pages (binayah.com, harperwellington.com, houseandhedges.ae, live adverts: community guide, propsearch.ae), read by an AI model on 27 Oct 2026 with a fixed question list. A script checks that each answer names its source.
- Nobody visited the tower. Every fact is from a document, a map or a resident's review.
- Checked, not found for this tower: a Google Maps place, resident reviews, a floor plan document, unit positions on a floor, the side and view of each unit, a licensed photo.
Corrections
Found an error? Tell us what is wrong and how you know. We check it, correct the page and list the change here.
Change log: 27 Oct 2026 first build of this page. No correction yet.